Jun 2013 — Now
Freelance Brand and Sales Manager · Sansone Fashion Consulting
I work with companies at all levels of sales and brand management, from assisting brands with hiring of sales staff to developing sales and marketing strategies. I have done everything from assisting with design itself, to production of the products, merchandising, trade shows, and ensuring smooth operations from the factory to the customers.
-Notable brand:
- Tat2 Designs
- Sita Couture
- Anna Catherine
Mar 2015 — Aug 2017
Sales and Development - Specialty Brands · Colosseum Atheltics Corporation
• Develop all aspect of the specialty brands division including but not limited to sales, marketing, and apparel offerings
• Develop the “Realtree Active by Colosseum” brand including sales, marketing, operations, and account support
• Pioneer new business opportunities in the distributor, imprinter, promotional, corporate, resort, and green grass segments
• Create sales strategies, program line plans, timelines, catalogs, and event calendar
• Work with Colosseum production team to make SMU product
• Follow through on order execution with purchasing and customer service
• Plan, execute, and coordinate national tradeshows and sales meetings for all divisions
• Create booth concepts and design, production, and graphic printing
• Supervise budgets for all tradeshows, sales meeting, and special events for all divisions
• Produce and direct seasonal lifestyle and catalogs photoshoots for all divisions
• Work with each division to create shoot concepts and story boards
Feb 2014 — Dec 2014
Director of Sales · Stella & Jamie
Business Development/Marketing
• Developed private label and branded lines with Niemen Marcus, Sak 5th Ave, and Nordstroms, Anthropologie
• Hired and developed an in-house national sales team
• Assisted with creating collections and seasonal marketing campaigns
• Worked directly with PR and social media department to develop branding strategies
Sales Support/Strategic Planning
• Planned and scheduled all special events including trade shows, trunk shows, charity events, and fashion shows
• Coordinated all photo shoots from inspiration to final edit
• Created tradeshow booth concepts - initial creative stages, sourcing materials, developing plan-o-gram, etc
• Generate selling reports and analyzed data to identify direction based on selling
Oct 2011 — Oct 2013
Director of Sales and Operations · Hammitt Los Angeles
Business Development/Marketing
• Increased brand sales by over 300%, and increased brand presence by over 500%
• Work with a international off-price brick and mortar retailer, creating and developing exclusive sales campaigns
• Generate sales and brand awareness through social networking, fashion shows, e-commerce, television, movies
• Responsible for meeting sales goals through the showrooms, inside sales reps, trade shows, and consumer website
• Attend all major trade shows – Accessories Circuit/Intermezzo, Coterie/Sole Commerce, Project/ENK Vegas
• Participate in over 20 trunkshows and special events annually at boutiques nationwide
• Plan and schedule all special events including trade shows, trunk shows, charity events, and fashion shows
• Work with PR agency to leverage the brands success in a cohesive way
Sales Support/Strategic Planning
• Create tradeshow booth concepts - initial creative stages, sourcing materials, developing plan-o-gram, etc
• Develop merchandising directives and product knowledge information for retail and wholesale
• Create all marketing and merchandising for each season, including collection stories, lookbooks, and linesheets
• Analyze and reports on consumer buying patterns and predict future trends
• Develop ideas or plans for creative and innovative displays both for retail and wholesale applications
• Designed handbags and created ad campaign for the Spring/Summer 2012 collection
• Coordinate all photo shoots from inspiration to final edit
Operations/Production
• Manage entire product line lifecycle from design to distribution
• Actively source production materials
• Maintain an accurate inventory of all finished goods and production materials
• Review feedback from buyers and reps on design improvements
• Act as liaison between manufacturers and fulfillment center
• Problem solve and correct any production issues from manufacturing to supplies
• Oversee and coordinate all invoicing and shipping
Mar 2011 — Sep 2011
Assistant Manager · Clarks
I managed one of Clarks largest volume retail location in USA. My main responsibilities were to drive sales, staff, and managing operations. I also maintained all visual merchandising.
Mar 2010 — Feb 2011
Department Responsible · H&M
I was promoted to department responsible after three months. I actively worked with garments, including processing, stocking, replenishing, folding, hanging, displaying and merchandising.
I also supported two new store openings as the stockroom supervisor.
Aug 2009 — Nov 2009
Inside Sales Representative · European Fashion Group
I represented men sportswear brands, Hiltl, Gardeur, Van Laack, and Carl Gross, in better men’s specialty stores. I mainly guided clients through the buying process of the collections. I was also responsible for generating sales by creating marketing packets, working trade shows, and calling clients.
Nov 2004 — Mar 2006
I generated sales and profit while controlling expenses & inventory. I recruited, Developed, and motivated the staff. I also managed inventory and sales at multiple store locations throughout Arizona.