Nick Robinson

Global Director of Commerce

Madison | United States

Skills

No information

Interests

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Industries

Fashion

Lifestyle

Outdoor

Snow

Streetwear

Home Summary Activity Projects Work experience Education history Connections Companies

In my own words

— Nick

Accomplished brand management professional with 20 years of success developing and leading brands in the outdoor, snows sports and lifestyle industries.

Experienced in brand strategy, digital strategy, business development, brand marketing, brand management, sales management and communications. Skilled at leading brand, sales and marketing initiatives in an entrepreneurial environment while managing multiple teams and creative projects simultaneously.

Trajectory

Nov 2016 — Now

Global Director of Commerce · Alps & Meters

Responsible for global sales, marketing and strategic brand development for a new luxury alpine sportswear label. • Developed and implemented global business and brand strategy to bring a new luxury sportswear brand to market. • Drive global brand and market strategies to achieve sales goals in wholesale, digital and retail channels. • Lead marketing and communications team with goal to amplify brand awareness and build cohesive omni channel marketing strategy. • Managed digital initiatives, ROI advertising spend, and all outside digital and PR agency relationships. • Launched high profile brand partnerships with St Regis Hotels and the Land Rover US Ski Team. • Manage wholesale sales teams in North America and Europe to further build out wholesale account growth. • Worked closely with retail and digital channel managers to maximize omni channel growth. • Oversee P/L of wholesale, marketing and e-commerce channels through sales forecasting, market planning and operational budgets. • Closely work with design and development team providing market analysis to introduce and launch new product categories.

Oct 2013 — Oct 2016

Director of Global Sales and Marketing · Oliberte Limited

Responsible for all aspects of global business development and brand strategy for the first Fair Trade Certified(TM) footwear brand. • Developed and implemented global business and brand strategy to bring a new lifestyle footwear brand to market. • Restructured and implemented global distribution plan across North America, Europe, Asia and Australia. • Developed and executed short and long-term marketing plans and GTM strategy. • Introduced direct-to-consumer strategy in key international markets to grow sales and to optimize marketing initiatives. • Managed growth of e-commerce business through digital strategy, social media initiatives and direct marketing. • Lead and managed sales teams in the US, Canada and Australia, to grow wholesale business channel. • Closely worked with design and development team providing trend analysis to introduce and launch new product categories. • Maintained profitability of business through sales forecasting, planning and operational budgets.

Sep 2001 — May 2016

Managing Partner · Coregoods

Owned and managed a brand building agency that works with some of the best brands in menswear, women’s fashion, outdoor, lifestyle, surf, footwear and winter sports. • Provide brand strategy, brand management, sales management, sales representation, marketing, communication strategies and business planning to brands that are looking to optimize growth in North America and beyond. • Managed multi-million dollar organizations building new distribution and sales strategies globally. • Our team worked with specialty accounts, department stores, all major retail accounts, sales representatives, showrooms, sales agents, and international distributors to achieve our clients sales goals. • Brands worked with include: Nobis, Alps & Meters, Tecnica, Moon Boot™, Powderhorn, Blizzard Skis, Timberland-Interbrand, Sperry Top-Sider-Interbrand, Footbalance, Briko, Oliberte, Montane, Margaritaville Apparel, Switch Vision and Superfeet.

May 2012 — Sep 2013

Sales Director-North America · Oliberte Limited

Responsible for strategic brand development and sales in North America through specialty retailers and all major accounts. • Created short and long-term sales strategy for North American market developing brand through both wholesale and direct channels. • Developed, recruited and managed team of 8 independent footwear and outdoor sales agencies. • Established sales objectives, pricing and positioning policies as well as new customer service policies to enhance overall sales.

Sep 2001 — May 2012

Territory Manager · Tecnica Group USA Corporation / Volkl Sport America

Sales Representative for brands in winter footwear, outdoor footwear and ski equipment in US market. • Represented and sold all Tecnica products including Moon Boot™, Tecnica Footwear, Tecnica Ski Boots and Blizzard Skis. • Re-launched Moon Boot™ brand in key specialty retailers and all major accounts and department stores. • Represented and sold all Volkl branded products including Volkl Skis and Snowboards. • Pioneered Blizzard Skis in the Mid-Atlantic territory from a small startup with zero existing account base to a highly profitable and successful leader in the market.