Jun 2016 — Now
Co-Founder, Digital Strategy · Modern Pirate Artist Brands
Consults with artist and brand clients to develop their digital and social media brand presence through a variety of different creative avenues. Develops strategy and digital content initiatives to support brand extensions, product design, branded collaborations and other core growth platforms which tell a full story to end consumers. Primary clientele features street artists, apparel brands and niche male vertical, pop culture and special interest companies.
Aug 2019 — Jun 2024
Digital Content Marketing, Sr. Manager · Herbalife
Digital Content Producer and Creator. Responsible for sports, fitness and lifestyle content published across the global social media, digital/print marketing channels. Partners with worldwide and regional marketing, sponsorship alliances, sports nutrition and fitness performance teams to create concepts, overseeing end-to-end production and execution of creative needs (including videography, photography, graphic design, and other visual mediums). Leads development and execution of fitness and healthy, active lifestyle-focused digital and social media campaigns, driving brand awareness, product trial, engagement, and ultimately elevating high-profile fitness personalities, sports nutrition experts and globally sponsored athletes.
Jan 2016 — Jan 2019
Digital Creative Marketing Manager · Herbalife
Created social media content strategy for corporate communications division, including all visual storytelling initiatives. Managed agency resources to implement visual content strategy for social, digital, and print needs. Developed executive content strategy for CEO and COO social media channels.
● Directed 10 major corporate photoshoot initiatives, refreshing yearly content for all global print and digital entities.
● Implemented launch strategy and content development plan for 2 major executive Instagram channels, garnering 500K+ followers.
● Introduced sponsored athlete and event social media activation strategy, networking with 100+ global teams and athlete alliances.
Jun 2013 — Jun 2016
Social Media Specialist · Herbalife
Digital & Social Media Specialist - Herbalife Nutrition/Herbalife24
Global Corporate Communications, Sports Marketing
Manages social media, sports marketing and fitness content for Herbalife/Herbalife24 Facebook, Youtube, Google+, Twitter, and Instagram. Coordinates digital projects involving top global sponsorships including Cristiano Ronaldo, LA Galaxy and various corporate events. Facilitates social marketing campaigns featuring product, athlete and fitness content representing the Herbalife Nutrition and Herbalife24 sports nutrition sub-brand worldwide.
Facebook.com/Herbalife24 | Facebook.com/Herbalife
Twitter: @Herbalife24 | @Herbalife
Instagram: @herbalife24 | @herbalife
#Herbalife24 #HerbalifeNutrition #TeamHerbalife
Jun 2010 — Aug 2012
Production Assistant · Nicholas James Group / Modern Pirate Productions
Aided as a production assistant for Nicholas James Group LLC and Modern Pirate Productions on a variety of brand development projects.
