Neco Calderon
Delray Beach | United States
Skills
No information
Industries
Lifestyle
Skate
Surf
In my own words
— NecoDuring my 15+ years working in the Action Sports, Fashion and Footwear Industry, I have gained valuable industry knowledge and experience.
I have had the opportunity to work and excel in all levels of distribution, from single door operations to multi-million dollar businesses. I have extensive knowledge of the SE region of the US, Puerto Rico and the Caribbean. I excel in communication and customer relations in both English and Spanish. I have learned and evolved with the changing state of the market and have cultivated growth even in the most challenging times. I am a creative thinker who develops and executes plans and does the right thing for the business.
Trajectory
Sep 2014 — Jul 2019
SE Territory Manager · DC Shoes
- Work $1M annual business for the territory covering the SE region of the US.
- Manage the DC Shoes business for accounts as large as Cool J's, Marco Destin and Soundfeet Shoes to medium to smaller independent retailers.
- Create tailored assortments for retailers based on their segmentation, individual targets and product needs.
- Work monthly financial forecast at the account and category levels. Also, forecast product styles every season including at the account level.
- Create sales tools (business plans, product catalogs, flow sheets, history and sales programs).
- Analyze brand performance on a weekly basis for key retailers, and made recommendations on challenges and opportunities.
- Worked with credit, traffic, customer service, product merchandising and sales management.
- Work with marketing and accounts to create excitement and effectively showcase the brand at retail.
- Travel frequently to sales and account meetings, trade shows, and within my territory.
Nov 2013 — Jan 2016
Account Executive · SUPERbrand Surfboards and Apparel
- Executed account maintenance, from order processing and confirmations to tracking shipments.
- Attended trade shows and retail events in the US.
- Assisted retailers in product search, placing orders and resolving credit issues.
- Worked with customers to ensure the profitability of the business my monitoring stock levels, sell through, margin and turn.
- Created reports used for sales and credit analyses for current and future order bookings.
- Visited accounts regularly, monitoring and assisting them with brand execution and product launches.
- Consistently traveled with management and educated them on challenges and opportunities.
Feb 2013 — May 2015
Account Executive for Florida, Puerto Rico and the Caribbean · Happy Socks AB
- Met financial targets while managing the territory to maintain brand integrity.
- Established new accounts and provided customer service.
- Developed and implemented business and product strategies to increase sales to the brand and retailers.
- Attended trade shows and retail events within my territory.
- Performed various data processing tasks, including all order entry.
- Worked with the shipping department to expedite and process shipments and tracking.
