Neco Calderon

SE Territory Manager · DC Shoes

Delray Beach, FL

In My Own Words

During my 15+ years working in the Action Sports, Fashion and Footwear Industry, I have gained valuable industry knowledge and experience. I have had the opportunity to work and excel in all levels of distribution, from single door operations to multi-million dollar businesses. I have extensive knowledge of the SE region of the US, Puerto Rico and the Caribbean. I excel in communication and customer relations in both English and Spanish. I have learned and evolved with the changing state of the market and have cultivated growth even in the most challenging times. I am a creative thinker who develops and executes plans and does the right thing for the business.

Work Experience

SE Territory Manager

DC Shoes

2014 – 2019

- Work $1M annual business for the territory covering the SE region of the US. - Manage the DC Shoes business for accounts as large as Cool J's, Marco Destin and Soundfeet Shoes to medium to smaller independent retailers. - Create tailored assortments for retailers based on their segmentation, individual targets and product needs. - Work monthly financial forecast at the account and category levels. Also, forecast product styles every season including at the account level. - Create sales tools (business plans, product catalogs, flow sheets, history and sales programs). - Analyze brand performance on a weekly basis for key retailers, and made recommendations on challenges and opportunities. - Worked with credit, traffic, customer service, product merchandising and sales management. - Work with marketing and accounts to create excitement and effectively showcase the brand at retail. - Travel frequently to sales and account meetings, trade shows, and within my territory.

Account Executive

SUPERbrand Surfboards and Apparel

2013 – 2016

- Executed account maintenance, from order processing and confirmations to tracking shipments. - Attended trade shows and retail events in the US. - Assisted retailers in product search, placing orders and resolving credit issues. - Worked with customers to ensure the profitability of the business my monitoring stock levels, sell through, margin and turn. - Created reports used for sales and credit analyses for current and future order bookings. - Visited accounts regularly, monitoring and assisting them with brand execution and product launches. - Consistently traveled with management and educated them on challenges and opportunities.

Account Executive for Florida, Puerto Rico and the Caribbean

Happy Socks AB

2013 – 2015

- Met financial targets while managing the territory to maintain brand integrity. - Established new accounts and provided customer service. - Developed and implemented business and product strategies to increase sales to the brand and retailers. - Attended trade shows and retail events within my territory. - Performed various data processing tasks, including all order entry. - Worked with the shipping department to expedite and process shipments and tracking.

Interests

FashionMusicTravelSkateboardingSurfingArtKiteboardingPaddleboarding and photography.

Industries

LifestyleSkateSurf