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Neal Hendrix

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Irvine | United States

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In my own words

Neal

Hard-working and experienced team leader with a long career in sports marketing, media and events.

Experienced with innovating, and working close with teams, partners and clients to see ideas come to life. Forward thinking and looking forward to new challenges.

Trajectory

Jan 2005 — Mar 2019
Brand Manager · Woodward
Helped grow a small independent family business running action sports Summer Camps into a Global Brand with revenues in excess of $20 Million USD. - Identified areas of growth, new programs, and new revenue streams. - Helped manage partner activations across 5 Woodward locations for brands including Target, Red Bull, Vitamin Water, GoPro, Hard Rock, Mattel and Dickies. - Contributed to the innovative design, development and build of the leading global action sports facilities in the world. - Negotiated contracts with builders, artists, athletes, designers, agencies, influencers and content creators. - Created and executed integrated marketing programs across print, digital media and events. - Oversaw production of The Camp Woodward Show, developed in partnership with FOX Network's FUEL TV, before moving to the Woodward YouTube channel, becoming one of the most successful youth-focused action sports shows generating tens of millions of views over 10 seasons.
Aug 2016 — Oct 2018
Executive Board Member · World Skate
- Worked with the International Olympic Committee in Lausanne, Switzerland to establish qualifying criteria for skateboarders to reach the Olympic Games. - Helped establish rules, judging, formats and staffing for international skateboarding events. - Assisted with planning in Tokyo for the Olympic skateboarding events initially planned for Tokyo 2020 including facility design and build, competition format, staffing requirements and scheduling. - Served as skateboarding's representative within the International Olympic Committee's global network of athlete representatives from all Olympic sports. Worked with ORIS, an International Olympic Committee partner, in Montreux, Switzerland to create a timing and scoring program for Olympic skateboarding events.
Jan 2013 — Oct 2018
Head Judge · ESPN X Games
Head Judge for ESPN X Games for skateboard vert, big air and park events in Los Angeles, Austin, Munich, Barcelona, Foz do Iguacu, Boise and Minneapolis.
May 2005 — Oct 2018
Action Sports Broadcaster · Vans, ESPN, FUEL TV, NBC Sports, FOX, CBS Sports, Red Bull, Nike
Host, reporter, color commentator, live announcer and expert analyst for networks and brands broadcasting skateboarding events including ESPN X Games, NBC Dew Tour, Red Bull, Nike, Vans, FUEL TV, CBS Sports and FOX.
Jan 2005 — Oct 2018
Executive Board Member · USA Skateboarding
Helped build the recognized governing body for skateboarding in the United States. Worked with Chairman Gary Ream to build an executive board that best represented skateboarding, with strong female, minority and disabled athlete representation. Worked closely with the United States Olympic & Paralympic Committee to educated them about skateboarding, and help the skateboard industry and athletes learn about the road to the Olympic Games.
Jan 2005 — Jan 2017
Executive Board Member · International Skateboard Federation (ISF)
Helped establish a representative international body that could collectively work with global sports entities like the International Olympic Committee and Tokyo 2020 to make sure skateboarding was properly represented and managed on a global stage. - Managed skateboarding exhibitions, instruction and media for the International Olympic Committee over two weeks in 2014 in Nanjing, China at the Youth Olympic Games. - Assisted national governing bodies around the world become recognized by their representative National Olympic Committees.
Jan 1991 — Oct 2016
Professional Skateboarder · Vans, New Deal Skateboards, Oakley, Split, Reebok, Black Label Skateboards, Red Bull
Turned professional at age 18, and competed and toured globally for the next two decades. - Competed all over the world, being ranked as high as 2nd in the world rankings, winning 5 X Games medals, and winning the prestigious 2005 Tampa Pro. -Negotiated and managed endorsement deals, appearances and marketing arrangements with partners including Vans, Oakley, Reebok, New Deal Skateboards, Black Label and Red Bull. - Produced a line of signature skateboards and products for New Deal Skateboards, Black Label, and Elephant Skateboards from 1991-2014. - Featured athlete on global tours such as Vans Warped Tour from 1995-2004 and 2013, and the Tony Hawk Boom Boom Huckjam Tour and Tony Hawk and Friends tours from 2006-2016. - Featured skateboarder in 2009 Pepsi Superbowl Ad alongside Bob Dylan and will.i.am.

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Matt Piercey

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