Neal Hendrix
Brand Manager · Woodward
Irvine, CA
In My Own Words
Hard-working and experienced team leader with a long career in sports marketing, media and events. Experienced with innovating, and working close with teams, partners and clients to see ideas come to life. Forward thinking and looking forward to new challenges.
Work Experience
Brand Manager
Woodward2005 – 2019
Helped grow a small independent family business running action sports Summer Camps into a Global Brand with revenues in excess of $20 Million USD. - Identified areas of growth, new programs, and new revenue streams. - Helped manage partner activations across 5 Woodward locations for brands including Target, Red Bull, Vitamin Water, GoPro, Hard Rock, Mattel and Dickies. - Contributed to the innovative design, development and build of the leading global action sports facilities in the world. - Negotiated contracts with builders, artists, athletes, designers, agencies, influencers and content creators. - Created and executed integrated marketing programs across print, digital media and events. - Oversaw production of The Camp Woodward Show, developed in partnership with FOX Network's FUEL TV, before moving to the Woodward YouTube channel, becoming one of the most successful youth-focused action sports shows generating tens of millions of views over 10 seasons.
Action Sports Broadcaster
Vans, ESPN, FUEL TV, NBC Sports, FOX, CBS Sports, Red Bull, Nike2005 – 2018
Host, reporter, color commentator, live announcer and expert analyst for networks and brands broadcasting skateboarding events including ESPN X Games, NBC Dew Tour, Red Bull, Nike, Vans, FUEL TV, CBS Sports and FOX.
Executive Board Member
USA Skateboarding2005 – 2018
Helped build the recognized governing body for skateboarding in the United States. Worked with Chairman Gary Ream to build an executive board that best represented skateboarding, with strong female, minority and disabled athlete representation. Worked closely with the United States Olympic & Paralympic Committee to educated them about skateboarding, and help the skateboard industry and athletes learn about the road to the Olympic Games.
Executive Board Member
World Skate2016 – 2018
- Worked with the International Olympic Committee in Lausanne, Switzerland to establish qualifying criteria for skateboarders to reach the Olympic Games. - Helped establish rules, judging, formats and staffing for international skateboarding events. - Assisted with planning in Tokyo for the Olympic skateboarding events initially planned for Tokyo 2020 including facility design and build, competition format, staffing requirements and scheduling. - Served as skateboarding's representative within the International Olympic Committee's global network of athlete representatives from all Olympic sports. Worked with ORIS, an International Olympic Committee partner, in Montreux, Switzerland to create a timing and scoring program for Olympic skateboarding events.
Head Judge
ESPN X Games2013 – 2018
Head Judge for ESPN X Games for skateboard vert, big air and park events in Los Angeles, Austin, Munich, Barcelona, Foz do Iguacu, Boise and Minneapolis.
Executive Board Member
International Skateboard Federation (ISF)2005 – 2017
Helped establish a representative international body that could collectively work with global sports entities like the International Olympic Committee and Tokyo 2020 to make sure skateboarding was properly represented and managed on a global stage. - Managed skateboarding exhibitions, instruction and media for the International Olympic Committee over two weeks in 2014 in Nanjing, China at the Youth Olympic Games. - Assisted national governing bodies around the world become recognized by their representative National Olympic Committees.
Professional Skateboarder
Vans, New Deal Skateboards, Oakley, Split, Reebok, Black Label Skateboards, Red Bull1991 – 2016
Turned professional at age 18, and competed and toured globally for the next two decades. - Competed all over the world, being ranked as high as 2nd in the world rankings, winning 5 X Games medals, and winning the prestigious 2005 Tampa Pro. -Negotiated and managed endorsement deals, appearances and marketing arrangements with partners including Vans, Oakley, Reebok, New Deal Skateboards, Black Label and Red Bull. - Produced a line of signature skateboards and products for New Deal Skateboards, Black Label, and Elephant Skateboards from 1991-2014. - Featured athlete on global tours such as Vans Warped Tour from 1995-2004 and 2013, and the Tony Hawk Boom Boom Huckjam Tour and Tony Hawk and Friends tours from 2006-2016. - Featured skateboarder in 2009 Pepsi Superbowl Ad alongside Bob Dylan and will.i.am.
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