Trajectory
Nov 2022 — Now
Merchandising Coordinator · TravisMathew
• Build product line from scratch - beginning with seasonal color selections & SKU plan through to final phase of retail store/eCommerce selling
• Product upkeep: Meet weekly with product knowledge team to review product feedback & create improvements as needed
• Meet with product development (2 hours daily) to review items in development for up to 4 seasons at a time
• Assist with targeted consumer & competitor research via market shopping & fashion publications
• Connect the merch & marketing team through product one sheets, marketing/product calendars, promo orders, seasonal/SMU catalogs & rep masters, & custom celebrity capsules
• Create PowerPoints for executive presentations while managing director expenses & keeping company server up to date with product information
Apr 2019 — Now
CEO + Creative Director · Street Uni LLC
• Identify & capitalize on community business opportunities with effective networking, conducting market research to attract clients in new territories
• Manage & strategize digital content to target audience & increase growth, create & present media packages to prospective customers
• Build & manage website while combining social media & SEO efforts to increase site traffic. Create copy for emails, social media, & products
• Manage accounting, taxes, creation of clothing, management of orders, shipping, & inventory tracking
• Host, advertise, & implement pop-up shops around college campuses & in markets
• Resolve customer issues, average revenue of $7000/month
May 2019 — Now
ETSY Shop Owner · ETSY
• Design original pieces for customizable college tailgating clothing & greek apparel
• Upload & create copy for eCommerce products available on shop site
• Communicate with clients for custom designs & regarding orders
• Fulfilling/management of all orders beginning from placement of order to shipment
• 3,000+ orders fulfilled via ETSY & Instagram to date
Apr 2019 — Now
Marketing Representative · Soleil Marketing
• Travel to different venues to promote brand names & products
• Attend events promoting products directly with consumers, typically interacting with 130-180 people in 3-4 hour shifts
• Learn brand knowledge prior to events to accommodate to customer questions
May 2022 — Jul 2022
Quiksilver Global Digital Marketing Intern · Boardriders
• Developed & managed a Micro/Nano influencer program inclusive of the budget ownership – Stranger Things & Pacifico launches
• Assisted Global Community Manager with managing the social editorial calendar according to planned seasonal marketing campaigns via Sprout Social
• Managed event planning, scheduling, & implementation for Pacifico & Stranger Things launches
• Worked alongside digital channel owners to maximize the digital touchpoints for all loyalty programming, created playbooks outlying loyalty program best practices to be utilized by brand channel owners
• Collaborated with brand teams to curate & leverage money-can’t-buy for the 2022-2023 fiscal year
Jan 2021 — Jul 2022
Social Media Director + Merchandise Team Member · Strike Magazine
• Work with all directors of other departments to strategize magazine marketing & post their content, met with teams weekly
• Post daily content via Instagram & TikTok, including interactive feed posts/stories & promos to increase engagement, new traffic, & brand awareness
• Met with merchandising team weekly to present design concepts, execute merchandise launches, plan & attend photoshoots
Sep 2020 — Jul 2022
General Member · FSU Advertising Club
• Aided campus clubs in event marketing and shadowed advertising staff members of FSU
Jun 2021 — Aug 2021
ROXY Retail Buying Intern · Boardriders
• Assisted buyer in selecting styles for seasonal buys & assortment planning that represented projected trends for the next two years, learned ins & outs of PLM
• Trend shopped & met with potential third-party vendors for the new Waikiki ROXY grand opening
• Created & presented new destination designs & styles for CA & HI to be developed for Summer 2022 in-store locations
• Shadowed various members of the Boardriders community in other departments, learning how the buyer interacts with other positions
Jan 2021 — Apr 2021
Marketing Intern · American Fitness 247
• Created & uploaded social media content minimum 2 weeks in advance via Hootesuite to TikTok, Facebook, & Instagram
• Created newsletters for current members via Canva
• Planned events with other shop owners of plaza location to bring in new customers
• Created & taught staff use of TikTok, posted weekly content
Aug 2020 — Dec 2021
Marketing Director · Chi Omega
Marketing Assistant
• Assisted marketing director in tasks, typically ran Instagram stories & TikTok concepts
Marketing Director
• Communicated between executive panel & nationals to build Gamma’s brand, posting all social media content via Instagram, TikTok, sorority website, & blog
• Point of contact for all members of sorority for photo sharing & anything related to social media
• Assisted in graphic design, photography, & content creation for all events/daily life
• Managed marketing calendar alignment with special events and day-to-day content
Mar 2007 — Sep 2019
Team Captain · Ace Gymnastics
• Organized team events
• Main support for team morale, point of contact for coaches
Activity
Education history
Florida State University
Bachelor of Science in Business
