In my own words
— NatalieCA STYLE // NY PACE Experienced and well-rounded creative specializing in Advertising & Marketing, Action Sports, Retail and Experiential Design.
Art // Live Music // Cats // Yoga // Craft Beer
Trajectory
Jul 2022 — Now
Design Director · AkinsParker
Design lead on all creative initiatives, executing projects from ideation and conception to final completion
Manages a team of designers and creatives
Works with a range of clients including Irvine Company and Toyota
Feb 2012 — Now
Graphic Designer + Art Director · Freelance
Previously Senior Graphic Designer at Culture Collide Magazine in LA. Worked on various projects including print layout/editorial design, branding, photo editing and retouching, ad design, POS material, promotional/ event material, website and digital asset design, and logo design.
Oct 2020 — Jun 2022
Senior Graphic Designer, Emphasis on Brand · TRAFFIK
Produces fresh, innovative concepts and designs that demonstrate vision and leadership in advertising and marketing
Extensive knowledge in creating and developing concepts for advertising campaigns
Designs collateral for digital and print marketing, including but not limited to web pages, emails, social posts, ads, brochures, direct mail and trade show graphics for clients including HID Global, Blue Cross & Blue Shield and Edwards LifeSciences
Designer on all proposals and pitch decks presented to potential and existing clients
Created, streamlined and implemented agency-wide branded design and process templates
Jul 2017 — Aug 2020
Senior Graphic Designer · Boot Barn
Managed a design team under the creative director
Designed print pieces, coordinated with internal and external teams from conception to final product
Responsible for all in-store signage and direct mail pieces from design and layout, selecting and editing images, reviewing with
buyers and vendors, color proofing and print coordination
Photo editor and compositor for all print, digital, OOH and social content
Worked in tandem with the marketing and digital teams. Sent out finished assets for email and digital use by required deadlines
Nov 2015 — Mar 2017
Graphic Designer · SPMDesign
Conceptualized, designed, and created graphic elements for clients, who included Google, Go Pro, Nike, Converse, Skechers,
Asics, Quiksilver, Roxy, DC Shoes, Tilly’s, BeCore, Native Shoes, Weedmaps, The Berrics, Etnies, World Surf League and Torrid
Created 3D renderings of design concepts for POP, retail fixtures, window installations, product packaging and special events
Designed POP displays, window displays and other collateral materials for multiple brands
Collaborated with management to translate goals into unique brand and product experiences
Feb 2013 — Oct 2014
Graphic Designer & Art Director · Who Is Who, Inc
Re-branded Medical Professionals Solutions company and started magazine publication from concept to final product
Reviewed and approved designs, artwork, photography, and graphics for all projects.
Established protocol and procedures for design team.
Designed client and company print media and built custom designed websites.
Post Production Editor and created commercials for broadcast & company videos for events.
Activity
Education history
Queens College
BA | 2009 - 2012



