Nadia Standard
self-employed/freelance · standardesign
Long Beach, CA
In My Own Words
I have been working in the graphic design field for over 19 years. In those years, I have worked with a variety of clients in widely diverse industries, allowing me to be become a well-rounded designer. I have created identities, websites, packaging—everything under the design umbrella.
Work Experience
self-employed/freelance
standardesign2003 – Present
Strategic graphic design of everything from brand identity to UI design and everything in between.
Art Director
Gunn Jerkens2017 – 2022
Responsible for project trafficking, coordination and timing across departments to ensure on-time delivery of assets. Profits increased 7 – 16% per sales office design as well as branding projects due to the ability to work quickly and efficiently. Conceptualized campaigns and designs that were awarded both BIA MAME and BIA Awards Developed a Work Order System to increase productivity 30% and decrease of departmental errors 40%. The system created clarity between account executives and the creative department.
Packaging Director
aden + anais2012 – 2016
• Creation of packaging structures and dielines for soft and hard goods and the creation of pre-press and pre-production mechanicals – for three internal brands in multiple product and fabric offerings all in three versions for international markets in multiple languages. • Management and coordination of teams of 2-6 people for presentations, design and production, as well as oversee, teach and mentor teams of junior designers in the creation of packaging structureand design. • Inter-departmental project management including creation and coordination of project timelines. • Management and coordination of production of packaging both domestically and internationally, including supervision of print runs and pre-press color management and sourcing and specification of materials and substrates for final production. • International competitor analysis and research. • Hand creation of packaging mock comps for structural integrity tests and presentations
Senior Art Director
mirror nyc2011 – 2012
• Head of the design department at the fledgling design firm. • Responsible for estimating project costs, timelines and generating project proposals. • Also responsible for project management, project coordination, and print production. • Responsible for the re-brand of the firm and held position as Brand Manger. • Worked cohesively with multiple departments through every project phase, from client-facing kick off meetings, through production and installation. • Clients include: Mercedes Benz, The Doe Fund, Foundation for Jewish Camp, New Museum, Fab.com, Food Bank of New York.
Senior Designer
Alternatives 2D/3D2003 – 2011
• Created identities, brochures, advertisements, illustration, websites, package design, interior and environmental design and multimedia presentations for a wide range of clients. • Created and implemented branding and style guidelines across print and web publications. • Collaborated with company partners to manage client projects from conceptualization to production. • Managed and coordinated design teams of 2-6 people through every phase of the design process, from initial presentations to production. • Responsible for managing and consulting on print projects as the print manager.
