Nov 2023 — Now
Content Creator and Photographer - Freelance · Self-employed
Creating new storytelling and visual journeys for various clients across the United States has opened up new creative avenues for me as a content creator and photographer. This work has helped expand my creativity and artistry. I have had the privilege of collaborating with esteemed clients such as Four Seasons Oahu, Four Seasons Napa Valley, Elusa Winery, among others.
Mar 2023 — Nov 2023
Marketing and Communications Manager · Four Seasons Resort and Residences Napa Valley
• Define and create multi-platform strategies that support business and brand reputation goals.
• Social Media, Content & Visual Creativity Management across all newtoworks that ensure a cohesive message and visual bran identity. Goal: Ensure a growth in audience, engagement and community.
• Graphic Design to elevate guest experience and sales ventures.
• Graphic Design in key assets for digital and social media porpoises .
• Plan and implement long-term digital marketing strategies for all our clients, including content, marketing campaigns, and ongoing content development plans.
• Paid Media, Paid Search and Display Ad creative assets, strategy and campaigns.
• Generate Media Relations with Influencers, Journalist (esquire, Condé Nast, CBS…) and magazines to promote and position the resort in the specific market.
• Public Realtions and Brand Reputation Management.
• Strategy development with the goal of organic community growth, and paid media in different
platoforms like: Linkedin, Facebook, Instagram, Printerest , Google Analytics and Ads.
• Design and development of Email marketing campaigns and newsletters.
• Creation of Campaign Inspiration and Creative Director for photo shoots, campaigns and Video Assets.
• Problem solving, new challenges and positive attitude towards a pressure and demanding environment.
Jan 2021 — Jul 2023
Founder and Relations Manager · The Reserve Agency
• Founder of a digital marketing agency specializing in creative services, serving clients from Europe and
the United States.
• Created The Reserve Agency brand, aimed at helping sustainable businesses promote and design
their brands.
• The Reserve Agency also developed a blog that promotes and shares information about sustainability,
environmental conservation projects, interviews with experts, and project diffusion.
• Managed and created visual content and photography for various occasions and campaigns.
• Oversaw Social Media, Content, and Visual Creativity across all networks to ensure a cohesive message
and brand identity. Goal: To drive growth in audience, engagement, and community.
• Developed and maintained the website, ensuring that all content was cohesive and coherent across
platforms.
• Designed key graphic assets for digital and printed products.
• Planned and implemented long-term digital marketing strategies for clients, including content
creation, marketing campaigns, and ongoing content development plans.
• Managed Public Relations & Press, including event creation and curating media visits and experiences.
• Executed SEO/SEM strategy tasks and tactics, including keyword management.
• Handled Public Relations and Brand Reputation Management.
• Developed strategies for organic community growth and paid media across various platforms, such
as LinkedIn, Facebook, Instagram, Pinterest, Google Analytics, and Google Ads.
• Led social media influencer activations and collaborations, ensuring that creative vision and content
were accurate and aligned with client expectations.
• Created and developed social media analytics, results, and metrics reports.
• Executed Email Marketing & Newsletters, including email campaign creation with accurate databases.
• Demonstrated problem-solving skills, embraced new challenges, and maintained a positive attitude.
Nov 2020 — Nov 2021
Senior Marketing and Communications Manager · Rica Design
• Responsible for the development of the Communications & Marketing department.
• Management of all the Marketing & Communication services of all clients.
• UX writter for all their technology products and projects.
• Creating communications structures building to sales for every project in development.
• Writing of analysis and results reports.
• Brand identity creation and development.
• As the Marketing director, decision making, management, and consutling with the entire team was my
day to day responsibility.
Aug 2019 — Jan 2021
PR, Social & Communications Manager · Casa Baldomero
• Social Media & Community Manager
• PR and Events creator
• Press Manager and Brand Management
• Organization of content, building the digital community, and creating effective digital marketing
strategies.
• Casa Baldomero became a client of The Reserve Agency once it was created.
• You can access the press pieces and work on my portfolio, far left corner of the document.
Jan 2019 — Jul 2019
Social Media Consultant · DeButis
Working as a freelance with a Social Media Consultant, in DeButis restaurant in Barcelona City Centre.
Let's do this!
Jan 2018 — Jun 2019
Marketing & Communications Intern · Barcelona City Council
• Intern for the Department of Urbanism, Ecology and Sustainability of Barcelona, Spain.
• Support for city wide advertising campagins, marketing, and PR.
• Learning and understanding the process of communications in a public institution in reference to an
international city.
• This gave me the opportunity to learn about the internal functions of one of the most proactive cities
in Europe in terms of climate change, sustainability, and new green technologies.
• Learn about the necessary practices that adress environmental factors to help urban centers to
move towards a more sustainable future.
• Support on film sets for various advertising campaigns.
• Organization of tasks for the marketing team and supprot on urgent projects.
• Management of the product supply chain for any and all marketing campaigns.
• Response to citizens as development of PR.
Nov 2017 — Sep 2019
Founder · TippiHome
Instagram de diseño de interiores y inspiración fotográfica. Esperamos crecer y hacer de este proyecto una oportunidad para aprender y crecer como personas
Jan 2017 — Dec 2017
Community Manager · touchland
- Community Manager for the social media: Twitter and Instagram. This last one manly.
- Organize the posts and find influencers to do some colabs with. Make sure Instastories was full of live and leave the essence on the profile.
- Responsible of the digital content: Create shooting to take pictures and have them as ours. The content of Touchland is all original and created by us.
- Photo-shootings: Lifestyle, product...etc
Aug 2014 — Dec 2014
Sales Associate · RACC
Oficina de plaza Artos Barcelona
Oficina Sagrada Família Barcelona
Feb 2014 — Feb 2014
Hostess · GSMA
Sep 2011 — Apr 2014
Hostess · TAIS AZAFATAS
Trabajar como azafata es toda una experiencia. Diferentes firas durante el año!
Oct 2013 — Oct 2013
Hostess · ERS international anual congress
Feria sobre investigación médica .
Apr 2013 — Jun 2013
practicas · Grey Group
Prácticas optativas de primer curso de publicidad y relaciones públicas, en Grey Group. Toda una grata experiencia. Aprendí mucho!