Mike Misselwitz
Marketing Director · The Mustache Bash
San Diego, CA
In My Own Words
Michael Misselwitz is a storyteller, editor, manager and marketer whose writing has appeared in Men’s Journal, Outside, Gear Junkie, SURFER and many others. Following a six-year career in publishing, he adopted marketing into his skillset and has since helped scale a variety of e-commerce businesses, lifestyle brands, and cultural events. While marketing and PR are now his main focuses, Michael continues to publish stories about the outdoors, most often written from his home office—a hammock on the bow of his sailboat.
Work Experience
Marketing Director
The Mustache Bash2015 – Present
As the marketing director for America's premier funk and disco cultural celebration, I oversee marketing activations, manage website and social media content, direct the digital ads team and budget, and drive ticket sales to consistently sell out a 5,000-person event each March.
Freelance Writer
Various publications2018 – Present
As a contributing writer for Gear Junkie, Men's Journal, Outside Magazine, SURFER, and other leading digital publications, I research, fact-check, shoot photos, and write stories about outdoor lifestyle, travel, action sports and gear.
Marketing Manager
OMBRAZ SUNGLASSES2021 – 2022
As the marketing manager for Ombraz, I drove e-commerce marketing strategies such as email, SMS, SEO, A/B testing, digital ads, copywriting, brand collaborations, and public relations for new product launches.
Managing Digital Editor
SUP Magazine2014 – 2018
As the managing digital editor of SUP Magazine, I helped deliver six print issues per year, managed a team of writers to curate content, wrote and shot feature stories for print, managed web content, oversaw social media output, covered paddlesport events, developed sponsored content for advertisers, and surfed on my lunch break.
Assistant Editor
SURFING Magazine2012 – 2014
• Produced deadline driven editorial content for print and digital audiences • Assisted in photo and content selection for monthly print publication • Curated and posted video and photos for consistent traffic • Web writing, copy editing, transcription and talent interviewing • Lead researcher for SURFING’s marquee 50th Anniversary Issue
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