Mike Makos
Cast & Blast · Co-Founder and EVP
san clemente, CAIn My Own Words
Sales and Marketing executive with a being an individual contributor and building high level marketing and sales teams. Proven management skills utilized in driving profitable and cost effective collaboration between large marketing initiatives and customer-facing sales
Work Experience
Cast & Blast
Co-Founder and EVP2013 – 2014
Oversaw the conception, strategic brand development, and Operations. Wrote business plan that included market size, target demographic, branding, consumers trend analysis, market, sales, and P & L Budgets. Partnered with prestigious manufacture and a globally recognized charity for a brand launch.
National Sales and Marketing Manager
Billabong International2006 – 2013
Developed and managed Honolua Surf Company and Kustom Footwear. Directed specific sales goals, marketing initiatives, retail partnerships, in-store programs, and managed P & L. Coordinated global lines launches, marketing platforms and full life cycle product development.
Marketing Director
Rip Curl2001 – 2006
Directed the development and implementation of all domestic branding and marketing initiatives. Oversaw a marketing team of 12 personnel with P & L budgeting responsibilities. Developed large market and grass roots events, in-store, POP, sales training, trade shows, retailer support, and to market sales initiatives.
Sales Manager
Tavarua Island Surf company1994 – 1999
My responsibilities included hiring and training of outside sales force. Developed awareness to pioneer and develop the Tavarua Island Surf Company brand. Managed sales forecasting, product development, and business development initiatives. During my tenure I grew the account base by 30%.
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