Mike Makos

Oversaw the conception, strategic brand development, and Operations. Wrote business plan that included market size, target demographic, branding, consumers trend analysis, market, sales, and P & L Budgets. Partnered with prestigious manufacture and a globally recognized charity for a brand launch.

Developed and managed Honolua Surf Company and Kustom Footwear. Directed specific sales goals, marketing initiatives, retail partnerships, in-store programs, and managed P & L. Coordinated global lines launches, marketing platforms and full life cycle product development.

Directed the development and implementation of all domestic branding and marketing initiatives. Oversaw a marketing team of 12 personnel with P & L budgeting responsibilities. Developed large market and grass roots events, in-store, POP, sales training, trade shows, retailer support, and to market sales initiatives.

My responsibilities included hiring and training of outside sales force. Developed awareness to pioneer and develop the Tavarua Island Surf Company brand. Managed sales forecasting, product development, and business development initiatives. During my tenure I grew the account base by 30%.