Mike Antonellis

Contracted to manage and execute marketing deliverables and strategies. • Conceptualized and coordinated the execution of product sizzle videos that played at Evutec's booth for CES 2015. • Assessed company's product roadmap in order to define marketing plans for 2015. • Identified Evutec's current brand positioning, thus revising brand statement and promise. • Directly managed all social media platforms.

Managed and executed multiple, simultaneous, marketing deliverables for new product introductions including: product packaging, photography, digital content and merchandising materials. • Managed key partnership global product launches for Vans, LEGO, and Orla Kiely resulting in smooth regional coordination and community engagement. • Conceptualized and coordinated successful LEGO launch event at $75k below budget, resulting in company’s highest social media engagement. • Initiated, defined, and managed all launch collateral projects from development to content review and approval, meeting fluid launch timelines. • Produced robust creative briefs for internal creative staff fostering engaged and informed work. • Collaborated with Target and Orla Kiely on SoHo launch event, featuring fashion icon Alexa Chung, for increased awareness and engagement within the fashion community. • Provided direction and strategies to partners and agencies top achieve positive brand recognition. • Recognized as primary expert for content creation and charged with concept development, scripts, and storyboards for promotional videos and campaign photo-shoots which led to increased social media engagement and retailer implementations such Apple and Target. • Awarded responsibility from Social Media Manager and Marketing Director as sole content creator for Instagram account, increasing followers 25% in just two weeks.

Managed and executed seasonal marketing and sales deliverables such as lookbooks and catalogs, campaign imagery, PR, as well as being the sole content creator for social media. • Implemented media strategy targeting younger, fashion-focused US audience. • Maintained uniform brand identity across multiple countries. • Developed cohesive sales collateral in order to introduce the brand to global retailers. • Coordinated partnership launches such as Andy Warhol Foundation and Love+Made. • Advised external PR teams on key seeding and editorial placement, maximizing brand awareness. • Coordinated promotional events with key media partners to build local brand awareness.

Executed preparation, production, and design of product, collateral, and communications. • Art directed, shot, and retouched seasonal photo-shoots for marketing assets, such as look books and web imagery. • CAD design and graphics placement for men’s and women’s handbags and small leather goods. • Analyzed and identified market trends to create on trend product while maintaining brand identity. • Created cohesive brand identities for new lines by designing logos, hangtags, dustbags, and POP displays. • Tradeshow booth design for Magic (Las Vegas) and Bread & Butter (Berlin).

Assessed construction, comfort, and durability of prototype footwear for entire international collections while also supporting product development and color/material updates. • Implemented electronic testing format, reducing paperwork and increasing productivity. • Created color and material updates for Key Accounts team. • Volunteer coordinator for collaboration event between Puma, ICA Teen Arts and Shepard Fairey.

Strategically managed and promoted sales culture to achieve and exceed sales and KPIs. • Effectively merchandised sales floor to ensure highest exposure of new and top-selling items. • Recruited and managed staff of about 50 employees. • Acquired and relayed key product knowledge to staff and customers, increasing engagement.