Mike Antonellis
Marketing Manager (Consultant) · Evutec Corporation
Los Angeles, CAIn My Own Words
I am a Marketing and Branding manager with experience in multiple categories such as fashion lifestyle and consumer electronics. I've been on both the creative side as a graphic designer as well as the insights and strategy side. This gives me a unique insight that I incorporate into my projects, especially when the require various teams working together.
In addition, I bring experience in conceptualizing and producing campaigns, as well as content creation within various media. Skills in multiple areas such as creative direction, brand management, strategy, product development, team coordination, and social media for brands such as Puma, Royal Elastics, and Belkin. I have coordinated brand integration for high-profile trade-shows such as Project, Capsule, and Agenda. Additional strengths include identifying relevant emerging trends, budget management, and the ability to adapt to multiple roles and responsibilities.
Work Experience
Marketing Manager (Consultant)
Evutec Corporation2014 – 2015
Contracted to manage and execute marketing deliverables and strategies. • Conceptualized and coordinated the execution of product sizzle videos that played at Evutec's booth for CES 2015. • Assessed company's product roadmap in order to define marketing plans for 2015. • Identified Evutec's current brand positioning, thus revising brand statement and promise. • Directly managed all social media platforms.
Global Marketing Specialist
Belkin International2013 – 2014
Managed and executed multiple, simultaneous, marketing deliverables for new product introductions including: product packaging, photography, digital content and merchandising materials. • Managed key partnership global product launches for Vans, LEGO, and Orla Kiely resulting in smooth regional coordination and community engagement. • Conceptualized and coordinated successful LEGO launch event at $75k below budget, resulting in company’s highest social media engagement. • Initiated, defined, and managed all launch collateral projects from development to content review and approval, meeting fluid launch timelines. • Produced robust creative briefs for internal creative staff fostering engaged and informed work. • Collaborated with Target and Orla Kiely on SoHo launch event, featuring fashion icon Alexa Chung, for increased awareness and engagement within the fashion community. • Provided direction and strategies to partners and agencies top achieve positive brand recognition. • Recognized as primary expert for content creation and charged with concept development, scripts, and storyboards for promotional videos and campaign photo-shoots which led to increased social media engagement and retailer implementations such Apple and Target. • Awarded responsibility from Social Media Manager and Marketing Director as sole content creator for Instagram account, increasing followers 25% in just two weeks.
Marketing Manager
Royal Elastics2011 – 2013
Managed and executed seasonal marketing and sales deliverables such as lookbooks and catalogs, campaign imagery, PR, as well as being the sole content creator for social media. • Implemented media strategy targeting younger, fashion-focused US audience. • Maintained uniform brand identity across multiple countries. • Developed cohesive sales collateral in order to introduce the brand to global retailers. • Coordinated partnership launches such as Andy Warhol Foundation and Love+Made. • Advised external PR teams on key seeding and editorial placement, maximizing brand awareness. • Coordinated promotional events with key media partners to build local brand awareness.
Graphic Designer
The California Bag, LLC2009 – 2010
Executed preparation, production, and design of product, collateral, and communications. • Art directed, shot, and retouched seasonal photo-shoots for marketing assets, such as look books and web imagery. • CAD design and graphics placement for men’s and women’s handbags and small leather goods. • Analyzed and identified market trends to create on trend product while maintaining brand identity. • Created cohesive brand identities for new lines by designing logos, hangtags, dustbags, and POP displays. • Tradeshow booth design for Magic (Las Vegas) and Bread & Butter (Berlin).
Fit & Wear Analyst
Puma AG2006 – 2009
Assessed construction, comfort, and durability of prototype footwear for entire international collections while also supporting product development and color/material updates. • Implemented electronic testing format, reducing paperwork and increasing productivity. • Created color and material updates for Key Accounts team. • Volunteer coordinator for collaboration event between Puma, ICA Teen Arts and Shepard Fairey.
Retail Manager
Puma2003 – 2006
Strategically managed and promoted sales culture to achieve and exceed sales and KPIs. • Effectively merchandised sales floor to ensure highest exposure of new and top-selling items. • Recruited and managed staff of about 50 employees. • Acquired and relayed key product knowledge to staff and customers, increasing engagement.
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