Mike Anderson
Senior Graphic Designer · SanMar
Bonney Lake, WA
In My Own Words
Seasoned design professional with the ability to connect visually, from concept to final production. Creating an intuitive end user experience to better support product sales.
Proficient in Mac based design software applications and have abilities in illustration and photography. From creating a company trademark, showcasing the final product and educating the end user through point of purchase presentation.
A boutique mind set with mass market ability.
Work Experience
Senior Graphic Designer
SanMar2018 – 2021
Conceptualize logo/branding pieces for both print and digital applications and provide final production artwork to vendors • Create repeating patterns for textile design • Image retouching and trace out for marketing materials • Work with project coordinators to facilitate final artwork for client requests • Create original graphics for various products, produce detailed spec sheets with material and finish call outs
Creative Director
Hyperlite Wake MFG2011 – 2016
• Work with the Product Development Team to develop and execute product graphic and color direction • Lead the design execution and approve production readiness of projects created for marketing and sales • Responsible for the concept, design, production and presentation of hardgoods/softgoods graphics, catalogs, product packaging, point of purchase displays, logos, technical illustrations, apparel, tradeshow graphics and a multitude of other product branding initiatives • Create a variety of graphic design and visual communication deliverables while maintaining brand consistency and cutting-edge visual collateral to accomplish global programs • Created original graphics for various products, developed graphic themes and color stories, produced detailed spec sheets with material and finish call outs, found and worked with independent artists to create new and innovative graphics
Graphic Designer
Microsoft2010 – 2011
•Building an intuitive user experience platform with supporting creative visuals. Conceptualize print and marketing materials for both hardware and software products and provide final print production files to vendors. •Work with freelance illustrators, musicians, photographers and copywriters. Research market trends, color trends and new print materials. Work closely with Art Director on layout and direction of individual projects. •Product Design •Logo Design •Packaging Design •Branding Guidelines •U/I Design •Creative Problem Solving •Trend Forecasting
Creative Director
Ronix Wake & Radar Waterskis2004 – 2010
Responsible for the concept, design, production and presentation of hardgoods/softgoods graphics, catalogs, product packaging, point of purchase displays, logos, technical illustrations, apparel, tradeshow graphics and a multitude of other product branding initiatives • Create a variety of graphic design and visual communication deliverables while maintaining brand consistency and cutting-edge visual collateral to accomplish global programs • Lead the design execution and approve production readiness of projects created for marketing and sales • Work with the Product Development Team to develop and execute product graphic and color direction • Created original graphics for various products, developed graphic themes and color stories, produced detailed spec sheets with material and finish call outs, found and worked with independent artists to create new and innovative graphics
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