Michelle Massara

Director of Wholesale Operations · Rex Specs

Wilson, WY

In My Own Words

<p>Over 10 years of sales and operations management experience in the outdoor industry, with a focus in B2B. </p>

Work Experience

RS

Director of Wholesale Operations

Rex Specs

2021 – Present

Build solid relationships with retail partners and distributors around the world Acquire new accounts contributing to a 40% growth YoY Implement partnership outreach and onboarding processes Generate sales projections for the wholesale channel and report on KPIs Solely generated 28% of overall revenue for 2022

S

Operations Manager

SHREDLY

2018 – 2021

Managed daily operations including website, inventory and order ful llment Developed and implemented processes for warehouse and distribution Directed and trained Customer Service and In-House Sales sta Maintained dealer relationships domestically and globally

TR

Digital Platform & Creative Services Producer

Teton Gravity Research

2017 – 2018

Project managed design and digital content for the website Scheduled and prioritized tasks within the design team Ensured team deliverables and managed deadlines

Program Lead, Adventures

The Clymb

2013 – 2017

Supervised the production and content of The Clymb Adventures website Managed and maintained a schedule of adventures travel sales and events Built vendor relationships through outreach and B2B marketing Drafted compelling trip descriptions, proofread, fact checked and edited as needed Provided social media and marketing direction to ensure an accurate representation of each trip

Sales Associate

The North Face

2008 – 2013

Provided customer service while reaching daily and monthly sales goals Employee of the month (8x) and 3rd for highest sales on the East Coast Awarded the Never Stop Exploring Award for community and outdoor participation