Michelle Massara
Director of Wholesale Operations
Wilson | United States
Skills
No information
Industries
Lifestyle
Moto & Powersports
Outdoor
Snow
Health & Fitness
In my own words
— Michelle<p>Over 10 years of sales and operations management experience in the outdoor industry, with a focus in B2B.
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Trajectory
Feb 2021 — Now
Director of Wholesale Operations · Rex Specs
Build solid relationships with retail partners and distributors around the world
Acquire new accounts contributing to a 40% growth YoY
Implement partnership outreach and onboarding processes
Generate sales projections for the wholesale channel and report on KPIs
Solely generated 28% of overall revenue for 2022
Jul 2018 — Feb 2021
Operations Manager · SHREDLY
Managed daily operations including website, inventory and order ful llment
Developed and implemented processes for warehouse and distribution
Directed and trained Customer Service and In-House Sales sta
Maintained dealer relationships domestically and globally
Jul 2017 — Jul 2018
Digital Platform & Creative Services Producer · Teton Gravity Research
Project managed design and digital content for the website
Scheduled and prioritized tasks within the design team
Ensured team deliverables and managed deadlines
Apr 2013 — Jul 2017
Program Lead, Adventures · The Clymb
Supervised the production and content of The Clymb Adventures website
Managed and maintained a schedule of adventures travel sales and events
Built vendor relationships through outreach and B2B marketing
Drafted compelling trip descriptions, proofread, fact checked and edited as needed
Provided social media and marketing direction to ensure an accurate representation of each trip
Mar 2008 — Jun 2013
Sales Associate · The North Face
Provided customer service while reaching daily and monthly sales goals
Employee of the month (8x) and 3rd for highest sales on the East Coast
Awarded the Never Stop Exploring Award for community and outdoor participation
