Michele Lotts
Sales / Marketing Director · Concord Health Supply
Mission Viejo, CA
In My Own Words
I have 15 plus years of experience in the wholesale manufacturing industry working in inside and outside sales, customer service, and marketing. I am confident in my abilities, and with my experience working in this industry feel that I can be the team employee you are looking for. I love working with people and working together as a team to give an overall amazing customer experience. I am a quick learner and have years of experience working with databases and Microsoft office.
Work Experience
Sales / Marketing Director
Concord Health Supply2017 – 2020
• Manage all aspect of wholesale, business to business, business to consumer, and physician direct sales • Created sales and marketing strategies for all divisions of our wholesale and E-commerce business • Developed and executed strategies to drive business, accelerate growth and capture new • Established long-lasting business relationships which brought repeat business • Generate leads through account research, networking, and cold calling • Organized tradeshow events • Worked closely with over-seas manufactures to ensure branded products were made to company specifications • Created retail-ready packaging and user manuals for all branded products • Managed and created targeted ad campaigns to increase business visibility on social media • Implement marketing campaign tactics and manage the end-to-end process from copywriting, design, building contact lists, deploying campaigns, and tracking the success • Optimized SEO by monitoring keywords to increase visibility • Maintained and managed product inventory levels for B2B and E-commerce accounts • Managed all website content, images, banners, and product sales strategies
Sales Manager/ Operations Manager
Gurin Products LLC2014 – 2017
• Managed daily operations of the company • Opened office for employees • Managed all hiring/firing for CEO • Monitored employees productivity and optimized procedures to reduce costs • Ordered all companies supplies and equipment for office and warehouse • Managed all major vendors for the organization (coffee/water, landscaping, equipment repairs, cleaning crew, etc.) • Processed payroll with intuit, printed annual W2 forms and set up direct deposit for new employees • Processed Canadian income tax returns for eCommerce sales • Implemented a new inventory system to ensure a flow of product for B2B and B2C • Monitored inventory levels on all products and placed PO with manufacturers to fill orders by ship dates • Maximize sales growth through the development of new accounts, product marketing, and customer support strategies • Responsible for development and management of eCommerce marketplaces • Responsible for site content and site marketing • Attended tradeshows to establish new retail accounts • Created sales and marketing strategies for all divisions of our wholesale and E-commerce business
CEO of the Lotts Household
Stay Home Mom2008 – 2014
I took this time to stay home and have a influence on my childrens lives.
Realtor/Licensed Personal Assistant
Coldwell Banker2005 – 2008
• Provide clerical support to two top producing agents/brokers • Designed and prepared agents listing presentations for potential sellers and buyers • Maintained all MLS, web pages, and all print media • Farmed area for new prospects • Hosted open houses and assisted buyers with any needs • Created and maintained agents websites • Maintained and coordinated calendar of appointments, including daily showings, meetings, business trips, and conference calls • Accounts payable and receivable for broker/contractor • Ensured all subcontractors were licensed and bonded • Scheduled inspection appointments on new construction
Marketing Director
Imaging Centers of Anaheim2000 – 2004
• Supported marketing strategies as set by executive leadership • Maintained database of existing and potential clients • Scheduled and participate in luncheons, dinners, and other events to maintain a relationship with patients and physicians communities as a representative of the radiology office • Managed call list and shoed ability to grow existing client list through scheduled appointments and cold calls on a routine basis • Provided support and education to referring office staff
