Michael Turack
Owner · Motion Bicycle Establishment
Yucaipa, CA
In My Own Words
Entrepreneurial minded and creative executive with extensive experience building and directing retail businesses. Drives operational excellence through active involvement with all facets and levels of the organization. Excelling in management and retail operations. Identifies opportunities for increasing revenue, margin, and long-term improvement.
Work Experience
Owner
Motion Bicycle Establishment2012 – Present
Responsible for all operations including team management, sales, marketing, financial management, product management, and visual merchandising. - Take pride in our customer service achieving perfect five-star Yelp rating. - Rolled-out rebranding strategy resulting in 25% year over year revenue growth.
Product Designer
XDS Bike Co.2014 – 2016
Product Designer with key contributions in mountain, hybrid, and comfort bicycle lines. XDS maintains a position as 3rd largest bicycle brand in China with additional market presence in USA, Australia, and Germany. - Produced innovative design for emerging markets. - Experienced with production management focusing on development and quality control.
Co-Founder/Partner
Beachbikes2005 – 2015
Responsible for Bottom line performance, business development, and operations. Managed the retail and administration teams to exceed quotas and achieve rapid growth. Directed the opening and operations of four retail locations.
Co-Owner/Operator
Six Three Zero Enterprises, LLC2005 – 2015
Operating businesses in the bicycle industry including retail stores, e-commerce, wholesale distribution, and marketing. Properties include Beachbikes.net, Motion Bicycle Establishment, and Sixthreezero Bicycle Company. Responsible for Bottom line performance, business development, and operations. Managed the retail and administration teams to exceed quotas and achieve rapid growth. Directed the opening and operations of four retail locations. Engineered bicycle design and product planning. Created e-commerce systems and web layout. - Founded and operated to achieve $3 million annually. - Developed the first in-store/online retail integration systems in industry. - Crafted and activated multi-level employee training, incentive, and reward programs. - Designed and engineered top selling product lines.
Project Manager/Activist
Birdsong 32005 – 2008
Managed direct event peer-to-peer marketing programs at the national level as well as collection and delivery of digital content. Contract, plan, deliver, and follow-up of major event properties. - Team leader of two regional promotional tours. - Generated and published web content for major NBC Network events
Inside Sales Representative
Ta Chen International2004 – 2006
Inside sales representative responsible for key accounts in cold rolled, bar, plate, fittings and other stainless products. Quote and delivery management for large volume master distributor orders. - Established in-depth knowledge of great customer service and performance. - Learned how to have an effective role in a tight functioning team.
Education
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