Michael Swim
Content Coordinator · MSI
Salt Lake City, UT
In My Own Words
A marketing specialist that enjoys the outdoors and creates compelling marketing content by applying strategic and creative ideas into various forms of multimedia including video, photo, and design.
Currently a Marketing Contractor for Mountain Sports International
mikezswim.com
Work Experience
Content Coordinator
MSI2017 – Present
I specialize in creating and organizing media content used in various social media channels, ad, and other promotions. I also help manage social media platforms (instagram, Facebook, twitter) for various brands such as the SCOTT Enduro Cup, Ride Sun Valley Bike festival, and Lexus LaceUp Running, The North Face Peak2Park, and TORC: the off-road championship. Other specific roles for events include Lexus LaceUp Event highlight video filming and edit. Creation of motion graphics for video use. Scott Enduro Cup -Event registration and on-site marketing operations. -Storyboarded, filmed, edited and motion graphics for Deer Valley race course preview and race highlight video. -Video content creator for social channels TORC: The Off-Road Championship -Multimedia - Video/Photo -Filmed/Edit “behind-the-scene” athlete interviews used on Social Channels and torcseries.com
Community Marketing Intern
Mountain Sports International2016 – 2017
I provide support for the marketing team at MSI, which includes actively engaging social media channels, performing marketing research, image and file organization, and other administrative duties for multiple events including The North Face Peak2Park competition, Lexus LaceUp running series, SCOTT Enduro Cup, Ride Sun Valley, and TORC (The off-road championships). Created #FridayFix video edits and various motion graphics for Peak2Park. mtsports.com
Selling Supervisor
The North Face2015 – 2017
As a selling supervisor my responsibilities include helping the store exceed sales and productivity goals through training, coaching, and motivating sales associates on professional selling skills, developing customer relationships, and training on outdoor product technology. I also perform sales floor observations of associates, track/report their individual sales goals, and maintain store merchandising standards. Other responsibilities of mine include retail operations, processing shipment, and restocking inventory duties.
Bike Salesman, Assistant repairs
Bingham Cyclery2015 – 2015
As a salesman I focused on selling the right bike to a new customer in the store by finding their needs and skill levels. This included upsetting higher quality parts and all other gear needed to have fun bike riding. I also helped with bike repairs, maintenance, and building new bicycles.
Sales Associate
The North Face2014 – 2015
Retail Sales Associate at The North Face in Salt Lake City. Job focus was around customer sales of technical outerwear and equipment including jackets, training gear, tents, packs, and footwear. I have experience in cashier operations, returns, shipment inventory and merchandising.
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