Michael Mittelstaedt

Ad Campaign and Social Implementation: Create and develop ad campaigns that work for print, trade shows, and web banners. Responsible for the design and development of integrated campaigns. Trade Show Marketing: Design trade booth graphics for shows from Africa to Amsterdam to the Americas, keeping consistency with the Trojan Battery brand and campaigns. Website Management: Manage two websites for corporate and distribution usage. Key actions include updates to data sheets, trade show information and product pages. Data Sheets & Labels: Design and manage more than 85 data sheets and labels for each type of battery and category, including Solar, AGM, Flooded, and Gel. Video Creation: Design and edit corporate and battery line videos for website, training and social media.

Brand Management and Implementation: Developed the logo and overall branding strategy; Responsible for all creative design and development of marketing materials for wood bats, baseball-related products, and the sports facility; Ensured consistency with messaging and imagery throughout all collateral, digital communication, and social media. Website/Social Media Development: Built and maintained website featuring e-commerce with G1 products and promotion of the facility; Analyzed data for optimal search engine presence; Acquired 1,500 Twitter and Instagram followers within the first year of business, and more than 6,500 followers to date. Trade Show Marketing: Designed all collateral and signage for exhibits at baseball tournaments and camps; Identified opportunities for promotion at large-scale events; Interacted with on-site customers to sell products and build a constituent database.

Creative: Met with clients to assess their vision and determine the desired outcome; Strategized for achieving maximum ROI with advertising and web communication; Created on-trend collateral and digital platforms, from concept to completion; Collaborated with CEO to gain new business for the agency. Accounts: Samsung, Irvine Subaru, Mission/Bauer Hockey, Eide Industries, CareerSmart, Actron, Calnetix, Commerce Energy, Gammlux, Pasternack, Weg Motors.

Direct Marketing: Designed direct mail pieces promoting mobile phones and television plans to consumers.

Creative: Partnered with a copywriter to present concepts to the overall strategic team; Designed print ads, direct mail, and billboard ads; Collaborated with the creative team to create award-winning television spots. Accounts: Ameriquest Mortgage, Southern California Edison, Wells Fargo, Sparkletts Water, Full Tilt Poker, Epson, Kia Motors, Infogrames.