Michael Clodfelter

● Drove 300% growth post-COVID via retention strategies. Scaled revenues by 80% (2017-2019). ● Owned acquisition strategies to identify and track Marketing and Sales Qualified Leads (MQL & SQL). ● Directed 400+ white label partnership projects w/Google, Mattel, HP, Dell. Cut lead times 25% w/ automation. ● Increased project volume by 150% by prospect territory for new clients and project opportunities. ● Directed 7+ new product launch integrated marketing campaigns. Led regional event marketing. ● Owned regional marketing & sales forecasts/strategies/roadmaps/plans (Qtrly, seasonal, annual, 3 & 5 yr.).

Drove LoB into new markets / channels with ~$100K budget to build new custom category product development. ● Scaled P&L 15% to $1.3 M in annual revenues with brand awareness from new brand marketing strategy. ● Cut by 20% standard turnaround time (TAT) for custom production operations (to 4 weeks). ● Increased by 10% new product launches with new product innovation.

● Increased wholesale rev 10% with B2B site development, improving order efficiency/frequency & Cust Sat. ● Lifted revenues 15% from new product launch management & new collateral creation. ● Achieved 7 Qtrs. of 10+% revenue growth & built margin by 10% with data-driven strategy across all brands. ● Grew new revenue by 25% in 1st season of expansion into run/active lifestyle / activewear category brand. ● Captured 22% more new sales Y1 of launch of direct-to-consumer (DtC) e-commerce omnichannel strategy.

Grew account portfolio of 300+ N.A. retailers by leading sales team of 20 outside sales reps. Led 3 direct reports. ● Achieved 75% growth in 1st seasonal booking, enjoying routine 15+% sales growth YoY. ● Increased client base by 30%, lifting customer retention by 15%, after led field training for clients/sales reps. ● Grew unit to ~10% of firm revenues, beating quotas with data-led sales strategies for new / existing accounts.

Managed front office operations to ensure sales growth and accuracy, while improving upon procedures to increase productivity and effectiveness. - Created a variety of reports to analyze sales opportunities, increasing efficiency of proactive targeted interactions from inside sales representatives. - Created training curriculum for new incoming sales employees. - Improved new specialty retailer development through streamlining new account processes, resulting in year over year new retailer growth of over 10%. - Managed sales force of 4 insides sales and 35 outside sales representatives across the United States. - Cultivated existing retailer relationships with focus on key accounts and issue resolution. - Oversaw enforcement of reseller policies, including focus on MAP pricing strategies to maintain strong brand value. - Created marketing materials and sales strategies focused on B2B relationship within specialty retailer channel.

Provided sales support to increase brand awareness and sales growth through specialty retailer channel, while providing guidance and training to new Inside Sales Representatives. - Managed a territory of approx. 1100 accounts covering over half of the United States, overseeing two Inside Sales Representatives. - Trained all incoming Inside Sales Representatives in day-to-day sales operations, procedures, and opportunity recognition. - Established procedures to maximize efficiency and ensure proper training of all new hires, allowing greater ownership and independence of position by new staff. - Managed grassroots sponsorship program to increase brand awareness with continued support to regional retailers. - Developed and directed a Tech Video Series to assist consumers and retailers of proper product usage techniques and trouble shooting leading to increased awareness and understanding technical aspects of products. - Increased preseason program participation by 75%.