Michael Clodfelter

Commercialization Consultant

2019 – Present

Brand Marketing Manager

2024 – 2025

Sr. Territory Manager - Custom Apparel - Southwest

2017 – 2022

● Drove 300% growth post-COVID via retention strategies. Scaled revenues by 80% (2017-2019). ● Owned acquisition strategies to identify and track Marketing and Sales Qualified Leads (MQL & SQL). ● Directed 400+ white label partnership projects w/Google, Mattel, HP, Dell. Cut lead times 25% w/ automation. ● Increased project volume by 150% by prospect territory for new clients and project opportunities. ● Directed 7+ new product launch integrated marketing campaigns. Led regional event marketing. ● Owned regional marketing & sales forecasts/strategies/roadmaps/plans (Qtrly, seasonal, annual, 3 & 5 yr.).

Category Manager - Custom Apparel

2016 – 2017

Drove LoB into new markets / channels with ~$100K budget to build new custom category product development. ● Scaled P&L 15% to $1.3 M in annual revenues with brand awareness from new brand marketing strategy. ● Cut by 20% standard turnaround time (TAT) for custom production operations (to 4 weeks). ● Increased by 10% new product launches with new product innovation.

Product Marketing Manager

2016 – 2017

● Increased wholesale rev 10% with B2B site development, improving order efficiency/frequency & Cust Sat. ● Lifted revenues 15% from new product launch management & new collateral creation. ● Achieved 7 Qtrs. of 10+% revenue growth & built margin by 10% with data-driven strategy across all brands. ● Grew new revenue by 25% in 1st season of expansion into run/active lifestyle / activewear category brand. ● Captured 22% more new sales Y1 of launch of direct-to-consumer (DtC) e-commerce omnichannel strategy.

National Sales Manager - Specialty Retailers

2014 – 2016

Grew account portfolio of 300+ N.A. retailers by leading sales team of 20 outside sales reps. Led 3 direct reports. ● Achieved 75% growth in 1st seasonal booking, enjoying routine 15+% sales growth YoY. ● Increased client base by 30%, lifting customer retention by 15%, after led field training for clients/sales reps. ● Grew unit to ~10% of firm revenues, beating quotas with data-led sales strategies for new / existing accounts.

Interim Sales Manager / Brand Manager

2013 – 2014

Managed front office operations to ensure sales growth and accuracy, while improving upon procedures to increase productivity and effectiveness. - Created a variety of reports to analyze sales opportunities, increasing efficiency of proactive targeted interactions from inside sales representatives. - Created training curriculum for new incoming sales employees. - Improved new specialty retailer development through streamlining new account processes, resulting in year over year new retailer growth of over 10%. - Managed sales force of 4 insides sales and 35 outside sales representatives across the United States. - Cultivated existing retailer relationships with focus on key accounts and issue resolution. - Oversaw enforcement of reseller policies, including focus on MAP pricing strategies to maintain strong brand value. - Created marketing materials and sales strategies focused on B2B relationship within specialty retailer channel.

Senior Inside Sales Representative

2010 – 2013

Provided sales support to increase brand awareness and sales growth through specialty retailer channel, while providing guidance and training to new Inside Sales Representatives. - Managed a territory of approx. 1100 accounts covering over half of the United States, overseeing two Inside Sales Representatives. - Trained all incoming Inside Sales Representatives in day-to-day sales operations, procedures, and opportunity recognition. - Established procedures to maximize efficiency and ensure proper training of all new hires, allowing greater ownership and independence of position by new staff. - Managed grassroots sponsorship program to increase brand awareness with continued support to regional retailers. - Developed and directed a Tech Video Series to assist consumers and retailers of proper product usage techniques and trouble shooting leading to increased awareness and understanding technical aspects of products. - Increased preseason program participation by 75%.

Bachelors of Science (BS) in Business Management with minors in English and Television/Film/New Medi

2005 – 2009

Bachelors of Science (BS) in Business Management with minors in English and Television/Film/New Medi

Masters of Business Administration (MBA) specialized in Marketing

2018 – 2020

Masters of Business Administration (MBA) specialized in Marketing & Data Analytics - Graduated Magna Cum Laude, Beta Gamma Sigma Honors Society, International Marketing Plan Consulting