Michael Burgess

Head Of Production

2019 – Present

Managed all aspects from project inception to completion. Drove complex film & photo campaigns within the agreed scope & budget. Oversaw task planning, media management, resourcing, & financial monitoring. Received & rewrote marketing briefs to be interpreted for creative productions. Delivered final files to clients and media partners ensuring correct content, specs, and formats. Ensured content was developed on time & on budget.

Head Of Production

2017 – 2019

• Managed the progress of all scheduled content from conception to delivery • Ensure quality of creative & editorial content was delivered on time & on budget • Coordinated, scheduled, & set deadlines for the production staff & freelance contributors • Proofed all content (standards, accuracy, grammar, style, etc.) • Created, implemented, & managed strategic plans • Produced 24 episodes for Go90’s “Turning Point” series. •Produced 11 episodes of Zumiez Best Foot Forward 2017 contest series. • Managed the quality & quantity of work of the creative/production staff

Social Media Manager

2015 – 2017

• Developed and implemented comprehensive and effective social media marketing strategies through competitive research, benchmarking, messaging, and audience identification for the Berrics, The Skateboard Mag, and the Canteen. • Grew social media presence on all platforms and increase website traffic and sales. • Promoted brand awareness and created a positive online reputation • Developed relevant content topics to reach, engage and expand The Berrics and The Skateboard Mag's audience. • Implemented a social media editorial calendar to manage content and plan specific, timely marketing campaigns. • Developed and expanded community and influencer outreach efforts to promote advocacy and cross-promotional opportunities. • Worked with brands and skaters on extending the life and reach of campaigns. • Managed social media design elements for correctness and timeliness.

Freelance Videographer

2014 – 2014

• Filmed and edited Kennebec Rafting Trip and 2014 Kickball promo video that resulted in an increase of participants for Social Boston Sports events and exposure throughout the Greater Boston area.

Internet Specialist

2013 – 2014

• Managed nine dealership websites including Volkswagen, Hyundai, Mitsubishi, Toyota, Ford, Scion, Audi, Honda and Pechelescars.com through Dealer.com. • Increased total website traffic by 20% through SEO, SEM, social media and videos. • Increased Form Submission Rate from 1.5% to 3% by creating an online marketing strategy through website analytics to increase overall sales. • Met with General Managers to create a customized online strategy for each dealership location. • Managed 3rd party website leads (Dealix, Autobytel, Cars.com, ContactAtOnce, CarGurus). • Designed print and online marketing material (Photoshop CS6). • Created 40 new and pre-owned vehicle website specials within the first week of every month to increase awareness and boost sales. • Designed and implemented Used Car Blowout Sales Event email blast that resulted in 37 sold vehicles. • Managed three brands through social media (Facebook, Twitter, YouTube). • Created 28 company videos (Adobe Premier Pro, FCPX, Adobe After Effects CS6). • Managed daily operation of two Fall interns, oversight included planning community events, social media, customer calling and other marketing material.

Marketing Associate

2012 – 2013

• Created and implemented 2013 national marketing campaign for Product Safety line. • Created and edited four TotalTrax, Inc company videos for the 2013 Promat Trade Show that resulted in 300 prospect leads. • Social media management (Facebook, Twitter, YouTube). • Email Marketing (VerticalResponse.com), website management and upkeep (Joomla.org).

Research/Advertising Department Member

2012 – 2012

• Responsible for creating screening/survey questions and conducting two focus groups. • Created three videos with over 1,800 views to increase generation Y's awareness of the 2012 Honda Civic Coupe. • Post campaign research showed an increase of 109% in generation Y's awareness of the 2012 Civic Coupe.

Junior Market Research Analyst

2011 – 2011

• Created and distributed surveys from primary data to ideal target audience. • Developed strategies through data analysis and presented final results to the client.

BSBA, Marketing

2008 – 2012

BSBA, Marketing

SLEEPING WITH SIRENS - Be Happy

Aspire - Inspire

Documentary Series following Monster Energy's top skate athletes.