Michael Brennan
Senior Manager Flagships
Denver | United States
Skills
No information
Interests
Marketing
Industries
Bike
Lifestyle
Outdoor
In my own words
— MichaelI bring the resiliency and competitiveness of a former collegiate athlete to the marketing boardroom.
My decade of successful marketing experience spans creative, digital, sport, brand, retail, client management, and event marketing. I’ve grown up in startup cultures and now ply my trade for one of the world’s biggest sports brands.
Trajectory
Jan 2017 — Now
Senior Manager Flagships · adidas
Oversee strategy and financials for adidas Global Flagships, representing over $100m in sales annually.
Challenged, changed, and implemented profit driving initiatives for Flagships:
• Localized product – estimated to bring in $3m annually per store
• Omni-channel activation – added $350,000 to the bottom line
• adidas Talent Carousel participant
• Project manager with McKinsey & Company to develop the future of adidas retail
Nov 2014 — Jan 2017
Sports Marketing Manager · adidas
Built relationships and created bespoke strategy, sponsorships, and campaigns to grow the adidas business in partnership with Major League Soccer and each MLS club market partner. Examples include:
• Built creative solutions to support MLS team-led marketing initiatives; helped Sporting Kansas City celebrate their 20th anniversary with the most successful product launch in club history
• Worked cross-functionally to design, develop, and manufacture commercially viable MLS Jerseys each season
• Provided best-in-class relationship management and client services
Nov 2012 — Jul 2014
Digital Marketing Director · Human Movement Management
Organically grew awareness, engagement, and sales for all HMM events:
• Grew VIP ticket sales to HMM’s largest event, Denver Oktoberfest, by 75% vs. Y-1. Profits from VIP sales grew by $50k in 2013. No promotional budget available
• Expanded the Ugly Sweater Run to 24 new cities in 2013 and exceeded our goal of 2,000 consumers per city by 20%. Marketing budget under $1k per city
Jun 2010 — Jun 2012
Account Executive · Gilt Edge Soccer Marketing
Managed client day-to-day for a boutique marketing agency that connects Fortune 500 brands to soccer consumers
Activity
Education history
West Virginia University
| 2006 - 2010
