Michael Brennan

Senior Manager Flagships

2017 – Present

Oversee strategy and financials for adidas Global Flagships, representing over $100m in sales annually. Challenged, changed, and implemented profit driving initiatives for Flagships: • Localized product – estimated to bring in $3m annually per store • Omni-channel activation – added $350,000 to the bottom line • adidas Talent Carousel participant • Project manager with McKinsey & Company to develop the future of adidas retail

Sports Marketing Manager

2014 – 2017

Built relationships and created bespoke strategy, sponsorships, and campaigns to grow the adidas business in partnership with Major League Soccer and each MLS club market partner. Examples include: • Built creative solutions to support MLS team-led marketing initiatives; helped Sporting Kansas City celebrate their 20th anniversary with the most successful product launch in club history • Worked cross-functionally to design, develop, and manufacture commercially viable MLS Jerseys each season • Provided best-in-class relationship management and client services

Digital Marketing Director

2012 – 2014

Organically grew awareness, engagement, and sales for all HMM events: • Grew VIP ticket sales to HMM’s largest event, Denver Oktoberfest, by 75% vs. Y-1. Profits from VIP sales grew by $50k in 2013. No promotional budget available • Expanded the Ugly Sweater Run to 24 new cities in 2013 and exceeded our goal of 2,000 consumers per city by 20%. Marketing budget under $1k per city

Account Executive

2010 – 2012

Managed client day-to-day for a boutique marketing agency that connects Fortune 500 brands to soccer consumers

2006 – 2010