Meredith Strodel

Account Director

Denver | United States

Skills

No information

Interests

Camping

Skiing

Hiking

Etc.

Biking

Outdoors

Industries

Lifestyle

Outdoor

Health & Fitness

Home Summary Activity Projects Work experience Education history Connections Companies

In my own words

— Meredith

<p>With 15 years’ experience in marketing and PR, I’ve represented brands across several niches, including fitness and health, CPG, restaurants and hotels, liquor, tech, and more—everything from large, global companies to small, independent brands.

My passion is to work in the outdoor industry for a reputable and innovative brand. I have deep experience with traditional and digital PR, marketing, copywriting and content calendars, managing relationships with brand ambassadors and facilitating partnerships, trade shows, reporting and tracking results, etc. though both my professional background and personal. In my spare time, I run HammockLiving.co, a website dedicated to the outdoors, and have gained knowledge on SEO, email marketing, Google Analytics, and more.</p>

Trajectory

Jul 2014 — Now

Account Director · C&R Communications

- Oversee account teams for hospitality and resort real estate clientele, including global brands and boutique properties - Lead all aspects of client activity: develop creative, strategic media campaigns that align with client goals; develop annual PR plans with targeted KPIs; collect feedback and monitor results; compile reports and ROI/exposure summaries, etc. - Build and maintain key media and influencer relationships; organize and escort FAMs; secure top-tier individual media visits; host media events; conduct media tours and appointments on behalf of clients and the agency - Generate high-visibility coverage that ultimately drives sales, including impactful press around CSR efforts and other brand tenants, thought leadership profiles, trend pieces, destination spotlights, etc. - Provide social media counsel and assist with other digital marketing needs - Monitor industry trends and coordinate strategic third-party brand partnerships - New business task force: sourcing leads, presenting to ownership groups, etc. - Manage multiple junior team members, providing ongoing coaching and guidance - Won two HSMAI Adrian Gold Awards, including a launch campaign and feature placement in The New York Times, among other awards