Meli Huston

Website & eCommerce Development: Spearheaded the continuous optimization of all company web properties, enhancing user engagement and streamlining customer journeys. Successfully launched and managed two eCommerce platforms, generating over $1M in revenue and significantly increasing sports merchandise sales. Team Leadership & Development: Led a high-performance digital marketing team, with a focus on sports marketing. Drove results through strategic talent acquisition, skills development, and mentorship, ensuring the team was equipped to meet industry demands and exceed goals. Global Marketing Strategy: Directed Skatelite’s global digital marketing initiatives, resulting in a 50% increase in social media engagement across major platforms. Expanded brand awareness and deepened connections with a global audience of sports enthusiasts. SEO/SEM & Content Optimization: Developed and executed content strategies that increased consumer engagement by 40%. Optimized SEO and SEM efforts, securing top rankings for key sports products and events, driving organic traffic and sales growth. Cross-Functional Collaboration: Partnered with cross-departmental teams and external stakeholders to execute impactful digital campaigns. These initiatives boosted brand visibility within the sports community and drove audience growth. Brand & Sports Marketing Innovation: Led the creation of innovative digital experiences, integrating brand marketing with sports marketing and event sponsorships. Developed campaigns that fostered deeper audience engagement and brand loyalty. International Team Management: Managed cohesive digital marketing efforts across domestic and international teams, aligning sports marketing strategies with corporate objectives. Ensured seamless execution and consistent brand messaging across markets. Industry Trend Analysis & Budget Optimization: Proactively analyzed emerging trends in sports marketing and digital advertising. Continuously optimized budgets to improve campaign performance and ensure competitive positioning within the marketplace. Content Strategy & Consumer Engagement: Designed targeted content distribution strategies, increasing consumer engagement by 40% through data-driven sports marketing campaigns, successfully reaching new audiences and driving brand growth. Community & Philanthropic Outreach: Developed and executed marketing strategies that strengthened community outreach and philanthropic efforts, fostering brand loyalty and enhancing public engagement within the sports and action sports communities.