Meghan Rowland

- Develop and curate engaging content for social media platforms (Facebook, Instagram, TikTok, Pinterest, Twitter and LinkedIn). - Execute paid social media marketing campaigns, including developing, testing, optimizing, and performance analysis - Build strategic plans for social media advertising, including targeting and spend - Gather KPIs for internal marketing reports for upcoming content and analysis of marketing materials. - Write and update blogs weekly to improve SEO. - Create partnerships with industry companies and influencers for promotional giveaways and events. - Monitor social media channels for industry trends. - Interact with users and respond to social media messages, inquiries, and comments. - Review analytics and create monthly reports on key metrics. - Attend dog-related events around Los Angeles for blog content and exposure. - Take weekly photos and videos of dogs to continue to build content library. - Update reporting spreadsheets & review analytics. - Increase followers and social media reach.

- Build monthly content calendar, schedule posts and analyze performance and trends to craft reports. - Interact with users and respond to social media messages, inquiries, and comments. - Support franchise partners via POP, art requests, and digital asset distribution