Meghan Rowland
Marketing Specialist · Fitdog Sports Club
Huntington Beach, CA
In My Own Words
I am a qualified and professional marketing specialist with six years of experience who specializes in social media strategy and content development. Strong creative and analytical skills. Team player with an eye for detail and ability to multitask.
Work Experience
Digital Marketing Specialist
Fitdog Sports Club2019 – Present
- Develop and curate engaging content for social media platforms (Facebook, Instagram, TikTok, Pinterest, Twitter and LinkedIn). - Execute paid social media marketing campaigns, including developing, testing, optimizing, and performance analysis - Build strategic plans for social media advertising, including targeting and spend - Gather KPIs for internal marketing reports for upcoming content and analysis of marketing materials. - Write and update blogs weekly to improve SEO. - Create partnerships with industry companies and influencers for promotional giveaways and events. - Monitor social media channels for industry trends. - Interact with users and respond to social media messages, inquiries, and comments. - Review analytics and create monthly reports on key metrics. - Attend dog-related events around Los Angeles for blog content and exposure. - Take weekly photos and videos of dogs to continue to build content library. - Update reporting spreadsheets & review analytics. - Increase followers and social media reach.
Social Media Manager
Ruby's Diner2016 – Present
- Build monthly content calendar, schedule posts and analyze performance and trends to craft reports. - Interact with users and respond to social media messages, inquiries, and comments. - Support franchise partners via POP, art requests, and digital asset distribution
Professional Athlete
Waspo 98 Hannover2017 – 2018
Starting goalie for professional water polo team Waspo 98 Hannover.
