Megan Petersen

Marketing project manager for Tailored Brands agency leading Men’s Warehouse and Moore’s advertising. Projects include web design, email campaigns and print. Processing work orders submitted from brand managers to build schedules and assigning each task to the correct team members. Managing a team of 8-10 talented graphic designers, copywriters and developers. Maintaining communications for approval from leadership and delivering final assets to developers.

Leading eCommerce website migration with the marketing team. Team consisted of graphic designers, copy writers, a photographer and a web developer. Scheduling projects and tasks to team members while creating road maps and using analytics to develop KPI's. Project management in a customized AirTable platform catering specifically to the team and integrating tables for leadership to bridge the gap between departments to ensure marketing follows all aspects of the company production, timelines and budgets. Making sure the brand message stays intentional and connected with the community.

Producer in Digital Design | Brand Experience. Primarily producing for Brand Experiences development in Enhanced Product Pages. Defining KPI’s, managing and curating assets, supporting the team and assessing next steps. Connecting with all the Digital Design departments. Setting meetings per category presenting decks of new design work for approval. Retrieving user engagement analytics in order to strategize next steps.

Studio photographer and global brand imaging. Creating standard operating procedures (SOP’s). Updating SOP’s. Setting up style guides for each studio set within Capture One for image capturing, adjustments, stylizing and exporting. Reporting condition of all studio equipment including computers, cameras, lenses, stands, lighting systems, batteries, power packs, cables, backdrops and supplies per station. Studio product photographer for ecommerce. Developing and building shoot sets for multiple categories of product.

Coordinated marketing campaigns. Including scouting talent and location, setup and breakdown, directing and shooting for each shoot. Product photography in studio and on location such as, gyms, restaurants, mountains and beaches. Photography was directed toward e-commerce, social media and advertising. Post production of editing all photography and scheduling campaign releases.

Directed and coordinated the development and marketing of web stores. Strengenthed the structure of web stores. Created automated analytics reports to pull from multiple platforms for over 80 clients. Detailed reports weekly and monthly comparing analytics from current / prior years to report sales forecasts.

Digital product photography and videography for products based around mountain biking. Working with team members to create how-to videos for bike maintenance and building processes. Directing and creating all media content to be used for branding, web and print. Managing content and deliverables for all platforms and implementing photography and video to web stores and YouTube channels.