Megan Nicholls
Co-Owner · Electric Studio
Palos Verdes Estates, CA
In My Own Words
Marketing and events have been the majority of career path, however client services and agency experience have helped round out my previous experience. I hope to stay in marketing and public relations however anything seems possible at this point in my career.
Work Experience
Co-Owner
Electric Studio2017 – Present
- Social media management and strategy - running over 30 separate social media accounts for 10 - different restaurants, including growth strategy, content creation, and promotion - Client service and project management for restaurant groups, consumer goods, and lifestyle brands
Account Executive
Paolucci Communication Arts2014 – 2014
- Manage multiple client accounts in all aspects of client communication, expectation and projects - Create and execute social media and traditional media communication strategies - Coordinate and execute networking events for agency’s largest client - Manage entire website and online presence, including analytics and reporting - Public relations support for all clients
North America Action Sports Brand Marketing Specialist / North America Nike Surfing Assoc. Brand Manager
Nike, Inc.2010 – 2013
- Overall Event Lead for 2012 Nike US Open of Surfing - Support development of strategy, implementation and evaluation of plans for both category and seasonal marketing initiatives - Contribute to the definition of assigned category marketing strategies that support the broader brand plan - Establish and maintain relationships with all vertical media outlets to gain maximum exposure for the brand, products and team riders - Execute integrated marketing process for the Action category - Develop and manage budget for key events / activities
Retail Brand Project Manager - Young Athletes
Nike, Inc.2009 – 2010
- Assist in all brand and retail presentation end-of-year projects - Liaison between marketing team and outside agencies and vendors - Coordinate and manage project meetings both internal and with external teams
Project Manager
Classic Tents2008 – 2009
- Manage and supervise projects, customer relations and on-site crews - Projects include: LA County Fair, Orange County Fair
Global Marketing & Public Relations Coordinator - Analog Clothing
BURTON SNOWBOARDS2007 – 2008
- Coordinate communication between global marketing teams on brand initiatives including ad campaigns, media relations and global messaging - Trafficked online media and managed online presence including website, blogs, and online promotions - Coordinate marketing events including budgets, event execution, team travel and media follow-up - Create and manage brand and team stories with media and other in-house PR teams - Manage entire media buy and coordinate/traffic ads and invoices
Project Manager
Classic Tents2006 – 2006
- Manage and supervise projects, customer relations and on-site crews - Projects include: X Games, LA County Fair, Orange County Fair, ESPY Awards
Global Account Coordinator
CNET NETWORKS, INC2005 – 2006
- Clients: Best Buy Co. Inc., Intel - Create and analyze weekly and monthly activity reports and review performance with clients when necessary - Perform trafficking and quality-assurance during launch of new campaigns - Control daily bid-management, spend and pacing of campaigns - Offer production support for launching and optimizing campaigns
Marketing and Events Coordinator
PRIMEDIA BUSINESS MAGAZINES AND MEDIA2003 – 2005
- Publications: Mix Magazine, Remix Magazine, Electronic Musician - Coordinate industry trade show participation including negotiating trade, ordering all supplies and booth services, hotel arrangements for all attending - Assist in the coordination of special event functions such as magazine hosted client receptions and/or entertainment functions - Responsibilities include: knowledge of exhibit hall management and/or meeting logistics; exhibitor support, liaison with hotels and vendors, all operations and logistics concerning trade show, pre and post
