Megan Blanco
Copywriter + Content Creator
Laguna Beach | United States
Skills
No information
Interests
Painting
Eating burritos
In my own words
— MeganI'm a multi-disciplinary creative with 9+ years of experience working with fashion, beauty, and lifestyle brands.
With a background in brand marketing, I specialize in writing social captions that engage, SEO-driven blog articles that build awareness, and clean product descriptions that convert. When I'm not behind the keyboard, you can usually find me with my camera or iPhone in-hand capturing content to be shared across social media, E-commerce, and other consumer touchpoints.
Trajectory
Jul 2021 — Now
Copywriter + Content Creator · Freelance
Copy professional with experience in B2C marketing and SEO-driven content writing
Storytelling-focused content creator for fashion, beauty, and lifestyle brands
Other areas of expertise: social strategy, brand voice, community management
Feb 2019 — Jun 2021
Social Media Specialist · L*Space
Achieved average of 6 million owned Instagram content impressions monthly
Managed all social strategy, content creation, curation, and copywriting across platforms
Shot product photography on Canon DSLR and iPhone for all categories including swim, apparel, activewear, accessories, and beauty
Ideated, shot, and edited creative video content for TikTok channel
Wrote 2-3 SEO-rich long format blog articles per week to drive site traffic, engage audience, and maintain brand authority in marketplace
Assisted with coordination of events and activations, attending and capturing content in real time
Established and managed Brand Ambassador program
Feb 2018 — Feb 2019
Social Media Coordinator · L*Space
Monitor and populate all company social media platforms
Creative direction, copywriting, and community management on platforms
Manage brand content creation, including art direction, styling, photography, video, and curation across social platforms
Write long format blog posts to engage audience and drive SEO
Create weekly, monthly, and annual reports to manage social growth
Work with PR to manage outreach, partnerships, and company collaborations
Establish and manage Brand Ambassador program
Monitor and catalog company user-generated content
Experience in Google Analytics, Photoshop, Illustrator, and Full Circle
Mar 2017 — Feb 2018
Office Assistant · L*Space
Administrative tasks and office management
Assist company founder on day-to-day projects
Organize and execute company events
Assist marketing department with social media, including content creation, copywriting, and community management
Assist E-Commerce department with phone and email customer service
Nov 2015 — Mar 2017
Visual Merchandiser · Roger's Gardens
Creating and maintaining visual displays using live plants, pottery, and home décor
Communicating directly with buyers to interpret seasonal visual concepts and bring them to life
Creating unique and engaging presentations in indoor and outdoor sales spaces
Planning and coordinating events, workshops, and seminars
Filming design videos for online marketing content
Mar 2015 — Nov 2015
Sales Associate · The Shop, Laguna Beach
Building sales through elevated customer care
Opening, closing, and submitting daily deposits
Assisting with receiving, visual merchandising, and social media marketing
May 2013 — Nov 2015
Senior Sales/Restock Lead · Anthropologie
Promoted from Sales Associate to Senior Sales in less than a year
Building sales by providing the highest level of customer care
Building relationships with customers and determining their needs
Assisting management on sales floor as needed
Assisting with shipment and visual displays
Coordinating restock and markdowns
May 2011 — Jan 2012
Public Relations Intern · Bowers Museum
Writing/editing press releases
Utilizing social media to promote exhibitions and events
Building and maintaining relationships with media contacts
Cataloging press about the museum
Activity
Education history
Chapman University
BA | 2011 - 2013
Saddleback College
AA | 2009 - 2011



