Maxwell Frost

Marketing Director

Denver | United States

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In my own words

— Maxwell

As a brand and marketing leader with 11+ years of experience, I lead and inspire teams to create bold, scroll-stopping ideas that resonate with audiences.

For the past decade, I've led impactful marketing campaigns for global giants, collaborating with industry-leading brands like Quicksilver, Adidas Outdoor, The North Face, Bianchi, and Patagonia. My award-winning storytelling skills range from directing Himalayan feature films to snappy social posts, and events with 28,000 people to in-house video production—often infused with some wit and humor inviting more laughter into the world. With a proven track record in copywriting, design, and digital marketing, I confidently present engaging concepts to clients and colleagues, always with a touch of charisma and a lot of fun. Beyond my professional pursuits, I enjoy ice climbing, reading, eating chocolate chip cookies, backcountry snowboarding, and all forms of cycling. I also write articles on storytelling and strategy for Brandingmag. But what excites me most is leveraging my creative and strategic storytelling expertise to propel brands forward in memorable and lasting ways.

Trajectory

Jun 2022 — Now

Founder · Wolfzilla Prodcutions (wolfzillaproductions.com)

• Directed, produced, and edited a feature film (“Between Giants”) based in the Himalayas, receiving 20+ awards in 11 countries • Launched Brand Film School to teach brands how to generate lifetime repeat customers with short brand films • Directed, produced, edited a cycling feature film “Lake Bike Hell” based on frozen Lake Baikal in Siberia, set to launch 2024 • Partnered with Hydro Flask, Bern, Backpacker's Pantry, Four Sigmatic, BioLite, Klean Kanteen, Sunski, Nomadix, Frost River, & Lezyne • Built and launched 5 brands by developing brand identities, email, copy, web, and social media • Host & produce an educational podcast (“Choosing Fearless®”), achieving a 5-star rating on Apple Podcasts

Feb 2021 — Jun 2022

Marketing Director - North America · Bianchi Bicycles

• Led a team of 5 and projected/managed North American KPIs, budget, and decision making • Managed marketing strategies and content development via all channels (events, video, web, email, PPC, social & agencies), including the go-to-market strategy for North America’s first pro-cycling team • Coordinated North American product launch by collaborating with sales, operations, and marketing teams, an event that garnered 8 positive articles from major publications • Grew consumer email list from 800 to 15,000+ in 11 months by implementing paid media, lead magnets, giveaways, & event marketing • Organized and directed all photo and video shoots, resulting in significant growth by including BIPOC and diverse body types in photo/video campaigns • Leveraged expert-level knowledge of Instagram to produce an Instagram Reel with 39K+ views, a 46% view rate • Ran a geo-targeted ad campaign targeting segment of customers in attendance at the Sea Otter expo, resulting in 2000+ consumer emails in 48 hours

May 2018 — Oct 2020

Marketing Manager · Outdoor Retailer

• Developed annual marketing content calendar and budget for 2 outdoor industry events with 28K in attendance and 100+ educational sessions • Increased NPS (Net Promoter Score) for events 3 points by creating a toolkit with photos, videos, and copy to provide simple solutions to the top 5 exhibitor survey pain points • Redesigned the centralized email list pull process by wire-framing a solution with drop-down menus & fewer touch points, reducing the email list pull times by 3 days • Produced 20 educational videos from interviews with industry leading brands like Patagonia and The North Face, addressing solutions to common challenges, positioning the brand as a global thought leader • Implemented ongoing weekly educational classes for a group of 15-20 students in the art & marketing departments; classes expanded to 2 campuses digitally due to their popularity