Maxine Lacer

Maxine Lacer

Director of Design and Merchandising · Hybrid Apparel

San Diego , CA

Work Experience

Director of Design and Merchandising

Hybrid Apparel

2017 – 2019

Directed and mentored full design team

Senior Designer / Consultant

Bernardo Fashions

2016 – 2016

-Create Collection concept through sales samples -Creating mood boards, concept boards and runway recaps, and Color pallets -Select and CAD all prints and plaids -Sketch and color all cads for presentations, and line sheets -Create callout tech packs and BOM's and Spec sheets -Communicate with overseas factories for sample production and initial costing

Senior Designer

Tommy Hilfiger

2008 – 2015

-Designed and managed design team for all knits, active, woven's, dresses, denim, swim and outerwear -Selected and CAD all prints, patterns, and fabrics for collection -Collaborate with merchandising for best assortment -Work with tech design for perfect fit -Followed production cycle from conception to bulk delivery

Designer

Gap Inc

2006 – 2008

-Designed all Knit, Sweater and Activewear for Big Boy collection -Partnered with merchandising and production on creating exceptional product -Worked with R&D on new fabric qualities -Worked with Graphic design for surface designs

Designer

DKNY- CWF (license)

2006 – 2006

-Designed all Knit, Woven, Denim and Activewear for Baby Boy collection -Partnered with merchandising to achieve best assortment for various accounts -Worked with R&D on new fabric and denim qualities -Worked with Graphic design for surface designs

Associate Designer

Kids Headquarters

2004 – 2006

Girls Character Licensing Worked exclusively with Nickelodeon and Disney All Girls products - Knit and Woven and Denim

Interests

YogaSurfSkateSnowboard

Industries

Creative AgenciesFashionFishingLifestyleMusicOutdoorRunSnowStreetwearSurfSwimTechWakeYogaHealth & Fitness

Activity

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