Maxine Lacer
Director of Design and Merchandising · Hybrid Apparel
San Diego , CA
Work Experience
Director of Design and Merchandising
Hybrid Apparel2017 – 2019
Directed and mentored full design team
Senior Designer / Consultant
Bernardo Fashions2016 – 2016
-Create Collection concept through sales samples -Creating mood boards, concept boards and runway recaps, and Color pallets -Select and CAD all prints and plaids -Sketch and color all cads for presentations, and line sheets -Create callout tech packs and BOM's and Spec sheets -Communicate with overseas factories for sample production and initial costing
Senior Designer
Tommy Hilfiger2008 – 2015
-Designed and managed design team for all knits, active, woven's, dresses, denim, swim and outerwear -Selected and CAD all prints, patterns, and fabrics for collection -Collaborate with merchandising for best assortment -Work with tech design for perfect fit -Followed production cycle from conception to bulk delivery
Designer
Gap Inc2006 – 2008
-Designed all Knit, Sweater and Activewear for Big Boy collection -Partnered with merchandising and production on creating exceptional product -Worked with R&D on new fabric qualities -Worked with Graphic design for surface designs
Designer
DKNY- CWF (license)2006 – 2006
-Designed all Knit, Woven, Denim and Activewear for Baby Boy collection -Partnered with merchandising to achieve best assortment for various accounts -Worked with R&D on new fabric and denim qualities -Worked with Graphic design for surface designs
Associate Designer
Kids Headquarters2004 – 2006
Girls Character Licensing Worked exclusively with Nickelodeon and Disney All Girls products - Knit and Woven and Denim
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