Mattias Sullivan
Senior Producer, Creative Brand Services · GoPro
Denver, CO
In My Own Words
Enthusiastic, proactive, resourceful, and hardworking marketing manager focusing on strategy, athlete programs, and content. Expert in building authentic awareness that results in conversion. Ten years of broad outdoor experience --professional skier/content creator/athlete manager -- give a unique perspective on the world of action and outdoor sports. Known for ability to capture meaningful moments, and to leverage media for maximum, impactful exposure.
Work Experience
Senior Producer, Creative Brand Services
GoPro2016 – 2017
Managed international production calendar and $1.6 million production budget for twenty-person photography marketing team. Supported cross-functional marketing initiatives through content creation and strategy.
• Answered the demanding marketing needs for major product launches by developing strategy, schedule, and budget for photography team. Output increased from 25 to 300 photos across 14 international markets. • Strengthened GoPro athlete relationships and doubled their photo submissions by creating six unique athlete-focused GoPro photography training camps. • Executed dozens of international athlete focused productions resulting in powerful athlete specific photos for marketing collateral to sell GoPro in the most compelling way possible. • Streamlined contract management process, saving valuable time for the team and clarifying expectations for athletes, talent, and photographers. • Managed event photo production at high-visibility events, (Tour de France, X-Games) to ensure
Action and Outdoor Sports Producer
GoPro2013 – 2016
• Managed team schedules and logistics of all studio product photography • Managed deliverables of lifestyle photography • Developed and managed photo production calendar • Managed relationships with outside photographers and studio • Coordinated schedules with cross functional teams • Communicated regularly with athlete managers, art directors and production artists • Managed production of assets with third party firm • Managed and followed rights management process • Collaborated closely with all teams in the creative department
Action Sports Marketing Manager
Q Sport Architects Agency (QSA)2011 – 2013
• Category Manager for vitaminwater’s actions sports strategy • Managed relationships and sponsorship of vitaminwater action sports athletes • Developed & maintained media based relationships to maximize brand exposure and opportunities • Managed commercial media production for national broadcasted TV spot • Conceptualized and developed mutually beneficial brand partnerships • Identified future brand partners, athletes and event concepts • Support international event activations ensuring branding, exposure and ROI
