Matthew Smith

Developed and maintained e-commerce KPI's and reporting, including website analytics, sales data, and customer behavior data. Responsible for site merchandising and organization of categories, marketing campaigns, and promotions. Managed payment gateways, monitoring for fraud and processing refunds. Create and send weekly marketing emails, constantly keeping up with market trends. Create art and marketing collateral for media campaigns and seasonal promotions. Oversee the Concierge Team, consistently contributing more than 30% of total e-comm revenue. Efficient management of the budget and ROAS of Google Shopping. Deployment of SEO content site-wide.

Responsible for creation of all marketing materials, from one-page sales flyers to trade show exhibits. Worked towards creating a B2B website experience that acts as a salesman, to increase sales without the need for a call or email to a rep. Created initiatives to raise attention to new and / or underperforming categories. Temporarily managed retailer sales in priority territories, serviced by company field reps, while a new inside sales team was being hired.

Created events and initiatives to ctivate new riders and create sell-through at the retail level. Developed and led clinics, classes, and rides to educate dealers on key selling points of product. Sought out channels to reach new audiences outside the bicycle retail industry.