MATTHEW PETERSON
--Marketing/Racer Support at HJC Helmets · HJC America, Inc.
West Covina, CAIn My Own Words
Results-driven sales and marketing professional with proven ability to promote products, drive revenue, and build strong customer relationships. Organized and reliable, with hands-on experience in marketing, brand building, and sales support across MotoAmerica, Supercross, and Motocross race programs. Deep knowledge of the motorcycle and off-road industries, with extensive U.S. travel experience and a strong track record of developing lasting relationships.
Work Experience
Sales And Marketing Specialist
HJC America, Inc.2023 – Present
Write press releases and marketing content highlighting product features and benefits.
Collaborate with professional athletes in Supercross and MotoGP to create marketing campaigns and promotions.
Conduct presentations for sales representatives and distributors, showcasing key product offerings and strategies.
Provide product support by assisting customers and sales representatives with inquiries.
Research dealer activity and deliver insights to the factory on U.S. market performance.
Manage inside sales of auto racing helmets and accessories to customers and dealers nationwide.
Develop and implement marketing campaigns to drive brand and product awareness.
Create content for dealer use and company websites.
Manage relationships with external vendors for advertising and promotional services.
Collaborate with marketing professionals to coordinate brand awareness initiatives.
Salesperson
Bert's Mega Mall2021 – 2023
Sold helmets, gear, and accessories while providing expert product knowledge and exceptional service.
Consistently met and exceeded sales targets through strong communication and persuasive sales techniques.
Assisted with inventory management and merchandising to maintain an organized, visually appealing environment.
Built lasting customer relationships to drive repeat business and strengthen loyalty.
Tracked sales performance metrics to identify trends and refine sales strategies.
Partnered with management to develop innovative marketing initiatives and improve operations.
Provided technical support via phone and email, resolving client issues promptly.
