Matthew Obrero

The primary duties between both CCS & Daddies were to create marketing assets to help promote and elevate the brands (such as Nike SB, Adidas, Vans, and Volcom) and products carried. Designed over 350 banners for web and produced over 300 emails, and was also responsible for various assets for social, print ads, and editorial content deliverables for the web version of the CCS catalog.

As Creative Art Director: Contributed to growth of Strata from a local presence to nationally recognized apparel brand by building the framework for the creative team. Lead the team through concept and creation of all marketing assets for both digital and print, strengthened brand identity, directed photographic imagery, and constructed seasonal lookbooks. As Apparel Designer: Responsible for designing patterns and graphics for apparel and accessories, helped explore new cuts and styles, built garment templates, and set up tech packs for sourcing and production.

Responsible for designing original artwork for a wide range of screen printing clients, rendering existing artwork, created sample proofs and halftone separations, designated Pantones, and prepped transparency films for screen production.

During my years in college, I produced client work for variety of artists, businesses, and brands around the Greater Jacksonville area. The work consisted of branding, photography, and promotion in terms of developing creative imagery and ad campaign concepts.

Maintained digital and analog labs, facilities, and photographic studio. Assisted students in photographic operations and processes.