Matthew Noble

- Spearheaded the development, management & deployment of Zwift growth marketing cycling programs and strategies. - Collaborated with and managed internal team workflow, including Creative Studio, Game/Product, Web, Partnerships, Marketing, Media, Analytics, Legal, and Broadcast teams to build cohesive, successful growth marketing programs. - Responsible for the introduction of the virtual national championships and managed partnerships with over 5 World Tour Pro teams. - Created, managed and built the first UCI world tour backed Esports team with Movistar Team. - Created, introduced and led the off-road vertical at Zwift, bringing an entirely new growth market that has previously been untapped with the road cycling audience. (off-road accounts for >50% of global bike sales) - Created and led successful campaigns with partners such as Tour de France, Nascar, Patrick Dempsey Foundation, Specialized, Trek, Cannondale, Giant, Cervelo, Scott and other leading Nutrition/ Bicycle/apparel/training companies and other cycling World Tour connections, maximizing growth marketing efforts - Grew subscription base through marketing programs with the first of its kind in-game global mass participation events. (existing accounts now over 1.5million) - Optimized and directed legal communications and planning for promotional campaigns, partnerships and ambassadors

- Managed the Specialized.com b2c and b2b websites for the UK network and worked with retailers looking to better their websites inline with marketing initiatives - Managed the Specialized social media channels and implemented paid media strategies aiding reach and growth (global following >1.6 million - Grew UK Instagram by >20k, FB > 50k ) - Managed the email marketing ecosystem ensuring clear and punctual communication with B2B & B2C (+100k rider base) - Assisted the PR team with asset creation for editorial, advertising, and promotional videos - Planned and staffed consumer facing physical events around the UK for celebratory events, VIP events and bike test events - Adapted and created UK bike launch campaigns for Specialized Diverge, Venge, Turbo Levo, Stumpjumper any other equipments items

- Created and managed a website to provide additional support to the successful b2b bicycle service network - Strategized and implemented marketing campaigns to further mark their authority as a professional service provider - Established relationships with product suppliers to extend product offering to customers

While working in the competitive, multi-channel retail industry, I have strived with commitment and passion to ensure that the company I work for has an understanding of why we are in the market. Our unique selling points and intricate detail have led us to a strong customer following through experience and trust. I believe in honouring every distributor and understand that this is developed through continuous communication and an innovative approach. • In charge of all products bought in. • Overlooked all suppliers. • Attended all trade shows to liaise with suppliers for coming seasons. • Organised all buying with warehouse, marketing, product creators and design teams to increase performance. • Product logistics and online booking systems. • Provide account management, planning and development. • Find, research and pitch for new business relationships. • Cultivate positive relationships with all contacts, including PR, ensuring they are used appropriately & effectively

- Created the brand image and personality of an ecommerce retail enterprise - One of founding five and helped grew company to 50 staff in 3 years - Managed ecom product merchandising and communications team of more than 10 staff - Increased customer retention and sell through via impactful and enhanced product listing of over 30k products - Managed relationships with key product distributors