Matthew Jones

Director of Sales • Responsible for creating and driving all sales strategies and growth initiatives, reengaging the retail channel and managing the direct to consumer channel • Reporting directly to CEO on sales, margin, inventory, and retail turn • Project management • Business development, and brand collaboration partnerships • Key account management

Director of Sales: • Responsible for creating and driving key growth initiatives, sell-in strategy and call cycle routines in order to gain market share and achieve financial targets for the North American market • Managing a portfolio of eleven brands under the Surf Technicians portfolio • Sales management for twelve domestic sales representatives in both the Surf and SUP markets • International distributor sales management • Key account management • Licensee management for brand portfolio

USA Regional Manager:  Responsible for both the US and the America’s international business  Reported directly to the CEO on the US branch performance through a monthly dashboard of sales, margin, expenses, debtors, creditors, inventory and overall EBITDA position  Bi-monthly sales and forecasting meetings to ensure the business was on track to hit annual goals  Managed the US marketing department and drove global marketing initiatives  Maintained positive year-on-year growth results while maintaining margin and expense targets National Sales Manager:  Managed a sales team of sixteen sales representatives in both Surf and Outdoor markets  Managed key accounts  Responsible for creating and driving annual sales budgets  Managed new product launches and in store point of sale to drive customer awareness  Created and maintained account relationships, identifying opportunities and growing market share within each product category International Sales Manager:  Directed and oversaw all distributer sales for the Americas region including Tahiti  Managed sales volumes and product mix to maximize sales and global footprint  Responsible for distributor agreements, creating annual sales budgets and managing marketing collateral to ensure a global cohesive marketing message US Branch Manager:  Oversaw day-to-day operations of office staff including operations, warehouse, marketing, online and customer service  Instituted staff accountabilities and annual reviews to maximize office performance  Worked closely with HR/Controller to monitor monthly office expenses

• Buy sell distribution of Solarez resin-based products for both retail and manufacturing applications * Responsible for all aspects of the business from direct sales, forecasting, trend analysis, purchasing, sales management and accounts receivables * Created and maintained a large account base of over hundred and fifty accounts within the Southern California territory