Matthew Heinemeyer

Partner & CMO

Pasadena | United States

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Home Summary Activity Projects Work experience Education history Connections Companies

In my own words

— Matthew

eCommerce expert of 22 years with enterprise level skills in a vast array of marketing software, strategies, and tools.

Leveraged Social Media to build a clothing brand, Arm The Animals (ATA) Clothing, from my living room to $28,000,000 in sales over 12 years as CMO & Partner. Managed $5,000,000+ in media buys for over a dozen distinct brands and products.

Simultaneously served as President of novel Production-on-Demand (POD) start-up Propr Creative, achieving $3,000,000 in sales over three years. Real-world success and experience in every facet of marketing, merchandising, media buying, production, sales, social media, management, campaigns and team-building.

Seeking a new challenge and opportunity to truly grow as a professional with an established company and share my two decades of skills, triumphs, and lessons learned with the next generation. What I know is not available in books or an online course; however, it can be leveraged and passed along.

I have been on the frontlines of the Internet/Social Media revolution my entire career. I've been finding novel ways to market by staying in attack mode, never missing, staying current and never blaming circumstances. I am a Nuclear Powered Unicorn that will absolutely give any company a competitive edge.

Trajectory

Sep 2018 — Now

Partner & President · Propr Creative

Created entirely new POD business model rooted in existing core competencies that has since grown to $3,000,000 in sales by working with major clients such as The NBA, Buzzfeed, Harry Styles, Rolling Stone, Mitchell & Ness, Logan Paul, and more. Responsible for all facets of creatives, marketing, communications, software, hardware, and account management.

Sep 2010 — Now

Partner & CMO · Arm The Animals Clothing

Created brand from scratch (ATA) using Internet as sole means of marketing and distribution. Company has since grown to 1,000,000+ combined social following with $28,000,000 in sales, $500,000 in charitable donations, 500,000 orders processed via team of 30 employees. During this process, I became an expert level operator on every system utilized for creatives, product development, logistics, media buying/campaigns, analytics, Email, production, IT and team building/employee development. My experience gives me a deep and diverse understanding of how businesses scale and operate with the nuance required to be a fair, valuable and effective leader. My work means everything to me and I am incredibly passionate about challenging projects and situations that require all of my faculties.

Jun 2007 — Sep 2010

Marketing Director · AMREL Computers

El Monte, CA * www.amrel.com Reported to CEO/President while creating and managing all facets of marketing, including, websites, external digital profiles, social media, B2B, B2C, and trade show presence. Served as eCommerce director, media buyer, graphic designer, copywriter while managing team of eight employees.

Apr 2005 — Dec 2005

eCommerce Manager · Hot Topic, Inc

Industry, CA * www.hottopic.com Responsible for creating all copy and content published to eCommerce website, as well as conducting live interviews with musicians, and celebrities for original website content.

Oct 1999 — Apr 2005

Digital Marketing Manager · Epitaph Records

Los Angeles, CA * www.epitaph.com Tasked with taking entire company digital including, new websites, digital music distribution (iTunes, Napster, MP3.com), all website content (videos, images, copy), establishing all social media profiles, establishing digital presence for all top-tier bands. Epitaph became first independent label to be added to iTunes, and I worked directly with distribution services and artists on all promotional materials such as copy, video, imagery, and sales promotions.

Jan 1995 — Dec 1997

Associate in Arts · Cerritos College

General Studies