Oct 2015 — Sep 2025
Senior Director, Market Insights & Competitive Intelligence · Spectrum Reach
Leading enterprise-wide product, market insights and competitive enablement initiatives
Key Achievements:
• Developed comprehensive competitive intelligence & enablement strategy, resulting in 25% improvement in sales revenue and customer satisfaction metrics
• Pioneered data-driven insights for Streaming TV & XUMO product offering using proprietary first-party data
• Implemented the first-ever AI-driven Competitive Enablement Tool with CRM integration, revolutionizing sales support processes
• Partner with cross-functional teams (Marketing, Research, Category, Product & Strategy) to develop insights that inform long-term business strategy roadmap
Jun 2012 — Oct 2015
Senior Director, Audience & Consumer Insights · Comcast Spotlight
Oversaw corporate-wide research strategy and provided data-driven insights to C-Suite leadership to drive long term business strategy
Key Achievements:
• Interpreted complex market research data for C-Suite decision-making, directly influencing enterprise sales strategy and resource allocation
• Led business development and contract negotiation with third-party data vendors, evaluating data quality and integration opportunities
• Created comprehensive data strategies for Automotive, Tune-In, and Political Advertising verticals, resulting in 18% revenue growth
• Successfully managed and mentored 5-person analytics team, implementing performance management and professional development initiatives
Jun 2012 — Oct 2015
Senior Director, Corporate Research · Comcast Spotlight
Oversaw corporate-wide research strategy and provided data-driven insights to C-Suite leadership to drive long term business strategy
Key Achievements:
• Interpreted complex market research data for C-Suite decision-making, directly influencing enterprise sales strategy and resource allocation
• Led business development and contract negotiation with third-party data vendors, evaluating data quality and integration opportunities
• Created comprehensive data strategies for Automotive, Tune-In, and Political Advertising verticals, resulting in 18% revenue growth
• Successfully managed and mentored 5-person analytics team, implementing performance management and professional development initiatives
Apr 2008 — Jun 2012
Regional Director of Audience Insights & Performance Marketing · Comcast Spotlight
Provided strategic research solutions and data analytics to regional sales organization driving revenue across multi-platform advertising products.
Key Achievements:
• Analyzed television ratings, competitive, digital, and qualitative data to demonstrate advertising platform value propositions
• Designed and delivered comprehensive training programs on research methodologies for sales and management teams
• Developed strategic sales collateral highlighting competitive advantages across 15-person regional territory
Apr 2008 — Jun 2012
Regional Director of Research & Marketing · Comcast Spotlight
Provided strategic research solutions and data analytics to regional sales organization driving revenue across multi-platform advertising products.
Key Achievements:
• Analyzed television ratings, competitive, digital, and qualitative data to demonstrate advertising platform value propositions
• Designed and delivered comprehensive training programs on research methodologies for sales and management teams
• Developed strategic sales collateral highlighting competitive advantages across 15-person regional territory
Feb 2001 — Apr 2008
Research Manager · Comcast Spotlight
Delivered strategic research solutions and analytics support to local advertising sales teams for multi-platform product portfolio.
Key Achievements:
• Developed data-driven sales collateral and value propositions that effectively communicated product benefits to agencies and clients
• Created and implemented training programs for sales teams across multiple markets
• Presented complex analytical findings to key agency and client stakeholders, supporting revenue growth initiatives
Feb 2001 — Apr 2008
Audience & Consumer Insights Manager · Comcast Spotlight
Delivered strategic research solutions and analytics support to local advertising sales teams for multi-platform product portfolio.
Key Achievements:
• Developed data-driven sales collateral and value propositions that effectively communicated product benefits to agencies and clients
• Created and implemented training programs for sales teams across multiple markets
• Presented complex analytical findings to key agency and client stakeholders, supporting revenue growth initiatives
Feb 1999 — Feb 2001
Research Analyst · CAMA (Cable Advertising of Metro Atlanta)
