matthew crespi

Delivered custom artwork to leading domestic and international clients across the Surf and Outdoor industries, with a focus on typography and color matching to support cohesive branding. Key clients included Ron Jon Surf Shop, Quiet Storm, Spyder, Old Guys Rule, Iron & Resin, and Coastal Classics. Created design catalogs for in-house lines. *Formatted Adobe Photoshop and Illustrator artwork files for pre-press production; color separated and simplified detailed artwork files for printing on 12-14 color presses *Ensured production to exact client specifications by developing spec sheets and communicating changes

Applied a wide range of specialty printing processes and unique product concepts to deliver strategic branding for key clients, including Super Duper Kyle, Futuristic, James Ennis, and Kid Super. *Supervised all production, including press-ready design formatting, print worksheets, and on-press quality control *Mastered specialty printing processes, including simulated process, water-based inks, foil applique, and high-density inks

Grew with company from an entry-level employee to an owning partner. Created custom branded apparel and produced high-quality graphic prints with an in-house silkscreen production facility at this in-printable sportswear company. Supported annual doubling of sales by driving every stage of the client servicing process. *Developed artwork for nation's top high school athletic programs with GameBreaker and Rocksolid helmet sales team *Colored separated vector designs, implemented new product ideas, and re-colored artwork for major companies, including Canterbury Rugby, Haas Automation, Legendary Pictures, Nestle's Nesquik, Saliva (music), Neff Apparel, and Sunkist *Handled start to finish production quality control on up to 1,500 imprints daily, including PMS Pantone color matching, screen selection/preparation, and packaging finished products to exact client and retail specifications *Developed alternate logos, seasonal promotional products, merchandise packs, and special media marketing tools *Gathered client requirements for logo design; developed new client evaluation process to optimize revenue by identifying clients most likely to provide repeat business *Mastered a variety of printing processes and media, including fabrics, paper, wood, metal, and vinyl

Created this niche men's lifestyle brand from the ground up, drawing inspiration from emerging trends in streetwear, music, and skateboarding. Managed overarching design direction, concepts, and end-to-end production for all products, including a collection of themed quick strike capsules. *Despite limited resources, garnered features in High Snobiety, Baller Status, and Yo!SnapBacks, distribution in Southern California lifestyle retailers (e.g., Karmaloop, Tradition Beverly Hills, Fuzion) and attention from hip-hop artists (e.g., Wiz Khalifa, YG, Danny Brown) *Launched brand social media presence by shaping seasonal design direction around market research on top brands *Developed design direction, garment sourcing, and unique product concepts for each seasonal release; leveraged market analysis to build brand plan *Experimented with diverse printing processes, unconventional design placements, and unique fabric usage