Matthew Carter
Senior Designer · AdArt Sign Company
Las Vegas, NV
In My Own Words
Experienced creative director with a product /environmental graphic design & sports photography background. Looking to make a move into the sports and action industry. I started my career designing signs and fixtures and over the years have transitioned with the industry into the digital advertising markets. I also turned a love of sports photography into growing sports and event photography business.
Work Experience
Senior Designer
AdArt Sign Company2015 – Present
Design signage and display fixtures for nearly every industry. Render designs in 3D software and prepare models for 3D printing Photograph finished displays Complete field surveys for design projects Work with sales and directly with clients to assure needs are met Prepare design presentations for sales team
Studio Owner / Photographer
LV Action Images2007 – Present
http://www.lvactionimages.com • Photograph athletes, teams, and events & press conferences for national media outlets • Produce portraiture, head shots, model portfolios, product, trade shows and wedding photography • Manage social media, website, web sales, SEO tools • Hire & manage freelance photographers for events • Directing Models / Talent • Digitally enhance and touch-up images • Digital asset management • Studio lighting, tethered capture • Real Estate & architecture • Clients: Ferrari NA, Finisher Pix, Toyota, Golf Week, Volvik, TurboChef, Shriner's Hospital for Children Open, Motiv Bowling, GT Bicycles, YESCO, Zazoosh!, Influent Solutions, Nike, MTBR.com, Pacific Coast News, Dunhill Homes, Eclipse Sportswire, Konvine, Fiu Fiu!, LFL, World Armwrestling League, Las Vegas Food & Beverage Professional, Nevada Magazine; Desert Companion, VeloNews, Decline, Oxygen, Las Vegas Review Journal, Las Vegas Sun, MTB Germany, Kite & Friends, New York Post, Vegas Seven • U.S. Safe Sport Certified (safesport.org)
Product Designer, Digital Signage Developer & Photographer
YESCO2012 – 2014
• Design OEM Outdoor LCD Displays -kiosks, bus stops, retail fixtures- and custom units using various 2D and 3D cad software. • Design retail environments and fixtures (Lowes, Best Buy and Walmart) • Design/build digital signage -SaaS- media solutions -DOOH- for digital retail & informational displays • Graphic Design and Motion Graphics for digital displays. • Remotely install digital signage network displays • Product and content photography and video production • Produce advertising & product photography • Create interactive digital signage • Produce Sales & Marketing Graphic Design Collateral for YESCO Outdoor Interactive LCD division. • Manage digital media remotely via various web software tools and m2m connections
Primary Photographer
Chapel of the Flowers2009 – 2011
Produce wedding, portrait & event photography. Post process and create fine art images for sales. Produce slide-shows and various photographic products. Contracted photographer through 2017
Creative Director
Casino Signs North, Mikohn Gaming Corporation, Progressive Gaming International, Mikohn Signs and Graphics1993 – 2008
Started as a junior designer in 1993 where I was responsible for the transition to a computer based design department. I learned the sign design trade while training the department in the use of computers and graphics software. Promoted in 1996 and moved to corporate headquarters to be an Art Department Supervisor and eventually Asst. Art Director. Lead the industry in the use of 3D surface modelling software for sign design and sales presentations. Promoted in 2005 to be Creative Director when our division was sold. · Design and lead design groups in the development of signage, kiosks and way-finding displays · Assist sales staff in client interface · Prepare annual employee performance reviews · Generate marketing and promotional materials and graphics · Design various casino & hospitality signage in 2D & 3D cad visualization packages · Trained staff members in 3D modelling, wrote sign specific tutorials and instruction sets
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