Matt Rodberg

-Researched, Designed and Developed SMU products for Billabong Men's -Created original print and color designs based on key account requests. -Collaborated with Sales Managers and Design Director on conceptualizing, designing and executing custom graphic packages for e-commerce and accounts. -Translated design concepts through technical drawings, sketches and print design to be applied across Men's lifestyle, Boardshorts & Accessories. -Created tech packs with detailed specifications that include measurements, construction, and color call outs. -Managed daily communication with factories development and to ensure products execute correctly and on time. -Seasonal trend research following print, fabric, and innovation to help create brand & consumer right product offering. -Developed and approve lab dips, prints, trims, overall product execution. -Managed and prepped samples for customers and sales meetings.

-Working with Global Design Manager, assisted in conceptualization, design, and execution of print for Men's Boardshort line. -Efficiently created prints, repeat patterns, vector prints, photoshop renderings, and original designs for functional design use across Billabong Men's Product. -Produced artwork layouts with correct pantone color call outs, scale and resolution to be sent to factories for strike offs & production. -Created original graphics that support the seasonal narrative & color direction. -Reviewed strike offs & provide comments to factories based on color, print, hand feel to overall product execution. - Photoshopped Boardshorts samples to be catalog ready, assisted other categories as needed. - Seasonal set up of tech packs, boys, and artwork in PLMA. -Developed and approved lab dips, prints, trims, overall product execution. -Managed and prepped samples for customers and sales meetings.

-Assisted in the development of all apparel categories. -Photoshopped product to use in catalogs, website, and social media. -Assited designers with setting up layouts for prints and creating repeat patterns. -Updated techpacks for all Billabong categories. -Attended design reviews and got insight on creative process of all categories. -Worked with Design, Development, & Marketing teams. -Attended fittings and learned in depth about construction and fit of product.