Matt Merrill

MATT MERRILL

[email protected]
+1 801-389-2891
www.mattmerrill.studio

Senior Creative Director

With over 20 years of experience in creative direction and team leadership, I have led successful campaigns for a variety of clients and brands across multiple industries. I excel at brand strategy, campaign content creation, leading cross-functional teams, and producing high-quality creative content within tight timelines and budgets.

EDUCATION
ArtCenter College of Design
Bachelor of Fine Arts (BFA) in Advertising

Trained in visual and verbal communications, including film, video, photography, graphic design, animation, social media, advertising, and digital engagement.


WORK EXPERIENCE

Senior Director of Creative Marketing
ZAGG | May 2021 - Present

Directed the creative vision, ensuring all creative work aligned with marketing goals and met high standards of quality. Led a multidisciplinary team to deliver creative work on time and within budget.

• Developed brand guides and style guides to establish brand platforms and strategy.
• Created full-funnel product marketing campaigns that increased sales and revenue.
• Managed multiple budgets for brand imaging and production, totaling over $1 million.
• Initiated a strategy and content mapping phase that improved campaign readiness.
• Built a Social Media plan that increased impressions by 200% and growth by 100%.
• Assembled a digital content creation workflow that increased productivity by 60%.
• Implemented a zero-waste content machine, saving over $200K in production costs.

Brands: ZAGG, mophie, InvisibleShield, Gear4

Director of Creative Marketing
ZAGG | Jul 2016 - May 2021

Built ZAGG's in-house creative team within the Marketing department. Directed and managed a team of 40 creatives, providing mentorship and guidance.

• Increased efficiencies by 40% through an in-house and remote team of professionals.
• Managed creative operations and task assignments of over 2,000 tasks per month.
• Conceptualized and designed a new website, resulting in a 25% increase in purchases.
• Developed and executed creative campaigns that increased product sales by 30%.

Brands: ZAGG, InvisibleShield, Braven, IFROGZ, Halo, Altigo

Creative Director
mophie | Jul 2016 - Present

• Led a team of 10 multi-disciplinary creatives, resulting in a 60% increase in product.
• Developed product category campaigns that resulted in a 40% increase in profitability.
• Conceptualized and executed multiple product launches in collaboration with Apple.
• Increased in-channel sales by 20% with updated packaging layout and structure designs.

Product Categories: Wireless Charging, Portable Power, Cables & Accessories

Founder, Creative Director
Graphiq Studios | Aug 2007 - Jun 2016

• Built a design studio from 1 client to a list of some of the world’s top brands.
• Increased yearly revenue from branding, design, video, and campaign services.
• Managed agency budgets, increasing profitability and revenue by 35% YoY.
• Prepared and presented client presentations for projects with a 90% close rate.

Accounts: Cabela’s, Gander Mountain, Cruise America, Excel Energy, Xirrus

Senior Art Director
The Richards Group | Jul 2001 - Jul 2007

• Responsible for the ideation to execution of commercials and print advertisements.
• Ensured a consistent visual brand and messaging experience across every touchpoint.
• Organized and presented all creative materials for internal and client presentations.
• Managed designers, illustrators, photographers, producers, editors, and film directors.

Accounts: Home Depot, Nokia, AT&T, Atlantis Resorts, Pep Boys, Red Lobster, Go Rving


SKILLS
Creative Direction, Creative Leadership and Mentoring, Brand Development, Brand Strategy, Advertising, Art Direction, UX Design, Packaging, Copywriting, Product Storytelling, Conceptual Development, Content Creation, Production Planning, Photography, Video Production, Script Writing, Social Media Strategy and Planning, Go-to-Market Strategy, Content Mapping, Resource and Level of Effort Operations, Budget Management, Workflow Process Planning, and more.


TRAINING
Creative Leadership Certifications
IDEO, Foundations in Creative Leadership, Collaborative Leadership, Change Leadership
Leading with Creativity, Storytelling for Influence, Cultivating Creative Collaboration, Power of Purpose, Designing for Change, Impactful Presentations

PORTFOLIO
Explore my portfolio at https://www.mattmerrill.studio

LINKEDIN
Connect with me on LinkedIn: https://www.linkedin.com/in/mattsmerrill