Matt Lydon
Experiential Marketing Manager · Nuun Hydration
Chicago, IL
In My Own Words
Field Marketing Professional with more than 10 years of experience in consumer engagement, strategic brand development, and consumer engagement. Data-driven leader leveraging complex market insights to develop methodologies for rapid brand growth and recognition, increased revenue, and customer satisfaction. Astute professional with a high degree of business acumen harnessing a holistic approach to project management, overseeing and empowering multidisciplinary teams of internal and external specialists. Extensive hands-on experience facilitating expansion for lifestyle and technology brands.
Work Experience
Experiential Marketing Manager
Nuun Hydration2020 – Present
- Manage 84 event partnerships across the country. - Facilitate items and services needed for the execution of events, including, but not limited to: fulfilling orders using NetSuite, creating Virtual Booths for Virtual Expos, and ensuring partner's content for social media and email engagements. - Use innovative approaches to help each partner navigate the ever-changing look of large-scale events due to the COVID-19 pandemic.
Regional Field Marketing Manager
Nuun Hydration2017 – 2020
- Managed, maintained, and generated new event partnerships within the Midwest, Texas, and Southern California Regions. - Managed two full-time Field Marketing Managers and helped them to facilitate over 300 event days, reaching over 420,000 participants. - Traveled to major national events and expos, such as the Boston Marathon, Chicago Marathon, Hot Chocolate series, and the LA Marathon. - Facilitated and scheduled in-store demo crews that executed sampling demos at Whole Foods and REI. - Worked cross-functionally with the design team to create bottle designs and apparel.
Customer Service Representative Supervisor/Hoka Product Specialist
Decker's Brands2016 – 2017
- Responsible for providing world class customer service and maintaining professional relationships with Customers, Peers, and Internal Business Partners. - Act as a subject matter expert in all Deckers product lines (UGG, Teva, Sanuk, Hoka, Ahnu), systems, policies, and procedures. Accomplishments - Planned and orchestrated a virtual all-company meeting for a team of 80. - Lead the Chicago Marathon expo team to all-time high event sales three years in a row. - Implement new sampling technique that increased Nuun's engagement at finish line by 100%. - Assisted operations team members by approving orders during peak periods. - Planned Field Marketing Summer Camp for two years in a row.
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